MarTech Implementation Senior Architect

Responsibilities

• Lead the implementation and configuration of Adobe Analytics and Adobe Target, or similar systems in the future, across Caesars.com and the Caesars Rewards app, ensuring accurate and reliable tracking of key user behaviors, transactions, and events
• Collaborate with product, marketing, and development teams to translate business goals into actionable tracking and reporting requirements
• Design and implement custom tags, variables, and events using Adobe Tags and Adobe Experience Platform, ensuring seamless integration with other systems and media pixels and/or tags
• Write stories and acceptance criteria for product teams to deliver
• Develop and maintain a robust data architecture across web and mobile platforms to ensure data consistency and accuracy within our common headless codebase
• Troubleshoot and resolve any data collection or reporting issues in all platforms, ensuring the integrity of data across all digital touchpoints
• Work closely with cross-functional teams to identify opportunities for further optimization and advanced analytics techniques
• Lead strategies for adoption and use of collected data within other internal database driven teams, our CDP (Hightouch), and other integration opportunities
• Stay up to date with the latest Adobe Analytics features, industry trends, and emerging technologies, sharing your knowledge and helping implement new tools or processes to improve performance
• Partner with QA Lead dedicated to the MarTech Implementation team to test, document and accept work completed by partner teams

Qualifications

• Bachelor’s degree or comparable work history in the field is required. A Master’s degree is a plus
• Minimum of 7 years of experience in digital marketing, merchandising, ecommerce, communication planning, or related roles centered around data
• Proven track-record of developing and implementing a digital analytics implementation and ability to gather requirements and work with product teams for development
• Excellent communication skills, with the ability to translate complex analytics concepts into actionable business insights for non-technical stakeholders
• Strong attention to detail, ensuring data accuracy and integrity across all digital properties
• Travel for quarterly planning session is expected
• A proactive problem-solver with a passion for continuous improvement and innovation in the analytics space
• Knowledge of the gaming, entertainment, and hospitality industries is a plus