Freelance MarTech Solutions Architect
About Apply
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.
Role
We are looking to bring on a Freelance Solutions Architect with a particular strength in integrating Customer Data Platforms and marketing automation tools.
Responsibilities
- Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch
- Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome
- Leading implementation projects and consistently communicating on project deliverables with clients. Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices
- Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data
Requirements
- Has 5+ years of experience in software development
- Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions
- Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool
- Has 2+ years of experience in client or key stakeholder interaction
- Previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process
- Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript
- Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas
Qualifications
- Experience determining cross-platform technical requirements for tools across the MarTech stack
- Platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs
- Technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io , or similar platforms
- Experience with other tools across the MarTech stack, including analytics, enrichment, and attribution
- Understanding multi/omnichannel transactional and marketing messaging
- Understanding marketing attribution and can audit platform integrations and attribution data
- Proficient with JSON or SQL/data modeling best practices
- Experience in data activation using reverse ETL tools like Hightouch or Census
- Proficient with scripting languages and lambda functions
- The ability to clearly articulate/present technical topics to a non-technical audience
- Platform experience with Shopify or Magento
Benefits
LIFE AT APPLY People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:
- Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
- An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
- AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
Pay
Negotiable
Schedule
Freelance