Lead Architect (Martech)

Responsibilities

• Define and own the end-to-end integration architecture across the owned media platform stack including ESP, CDP, tag management, personalization, and attribution systems
• Lead technical strategy and execution for the platform migration from SFMC and other legacy marketing platforms to Zeta OMP, with clear focus on delivery velocity and risk mitigation
• Design the martech orchestration layer API gateway standards, data contracts, event bus architecture, and the integration patterns all downstream teams depend on
• Establish engineering standards, architectural patterns, and technical governance across the owned media engineering team
• Partner closely with product leads, marketing stakeholders, and vendor teams to translate business requirements into sound architectural decisions
• Evaluate vendor capabilities, integration complexity, and build-vs-buy trade-offs across the evolving martech landscape
• Provide technical mentorship to the broader engineering team and serve as the escalation point for architectural decisions and complex integration challenges
• Contribute to the AI/ML and agentic capability roadmap, identifying the platform foundations required for future intelligent marketing automation

Requirements

• 8+ years of software or platform engineering experience, with 8+ years in a technical architecture or lead engineering role
• Deep expertise in martech platform engineering SFMC, Zeta OMP, Braze, Attentive, or comparable enterprise ESP/owned media platforms
• Proven experience leading or architecting large-scale platform migrations in production environments
• Strong integration architecture skills API design, event-driven systems, message queuing, data pipeline patterns
• Experience designing and governing CDP integration layers (Amperity, Segment, or similar)
• Cloud-native architecture experience Azure preferred; containerization, IaC (Terraform), CI/CD pipelines
• Excellent communication and stakeholder management skills comfortable presenting technical strategy to both engineering and business audiences

Qualifications

Nice to have:

• Exposure to AI/ML model integration or LLM API deployment in a martech or customer data context
• Familiarity with agentic workflow tooling (LangGraph, CrewAI, or similar)
• Experience with attribution and paid media measurement platforms
• Retail or e-commerce domain expertise