Marketing Technology Product Strategist (SEO/AEO/GEO)

About the role

The candidate owns organic visibility across the health system's digital presence — traditional SEO, SEM coordination, and the emerging discipline of Answer Engine Optimization (AEO/GEO), which governs how Houston Methodist is surfaced and cited by AI assistants including ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Responsibilities

• Hands-on SEO including enterprise/multi-site environments (healthcare a plus, not required)
• Strong analytics proficiency — GA4 required; Adobe Customer Journey Analytics (CJA) a plus
• Technical SEO depth: crawl analysis, log file review, Core Web Vitals, JavaScript SEO, JSON-LD schema implementation
• AEO/GEO working knowledge — how LLMs retrieve, rank, and cite content; entity SEO; answer-formatted content structuring. Proof of active experimentation matters more than years of titled experience.
• Working SEM experience — Google Ads/Bing, campaign structure, landing page optimization
• Tool fluency: Google Search Console, Ahrefs, Moz, SEO Clarity, Conductor (or similar enterprise SEO platform), Screaming Frog, Looker Studio or equivalent
• Google Business Profile management and local SEO optimization — experience managing multi-location profiles, local pack performance, and citation consistency at scale
• Page performance fluency — Google Lighthouse, Core Web Vitals diagnostics, and ability to partner with dev on remediation
• Technical literacy: HTML/CSS, JS fundamentals, CMS platforms
• Demonstrated project management experience — ability to run multiple concurrent initiatives with cross-functional stakeholders, defined milestones, and on-time delivery
• Very Strong presentation and communication skills — ability to translate technical search concepts into executive-ready narratives for non-technical clinical and marketing leadership; comfortable presenting to director and VP-level audiences

Qualifications

• Education: Bachelor’s degree in related MarTech field, including but not limited to Business, Design or Graphic Design, Communications, Computer Science, MIS, Engineering. For internal candidates will consider 4 additional years of experience in lieu of degree
• Experience: Four years’ direct experience in MarTech with digital marketing products, software, design and technologies as applicable to the assigned product
• Experience working with third-party agencies and vendors, overseeing their deliverables and output

Knowledge and Abilities

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through ongoing skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Demonstrated project management experience
• Ability to communicate with authority on product capabilities and creative solutions, utilizing data points and translating technical capabilities into usable business cases for management and leadership
• Proficiency in product and software tools applicable to the role, including product capabilities, limitations, and general best practices
• Ability to analyze data sources to evaluate product performance and identify optimizations through effective and clear data storytelling
• Ability to determine creative product experiences and solutions that operate in respect to compliance and regulatory guidelines that are unique to healthcare
• Strong knowledge of UI/UX with respect to product (may include HTML and CSS, knowledge of all major web browsers and plugins, strong understanding of front-end web and style frameworks, and experience with content best-practices)
• Ability to work under pressure and balance many competing priorities in an organized manner
• Proficient in spreadsheet, word-processing, and presentation software
• Ability to effectively and influentially communicate to all levels of the organization through a variety of channels (oral and written communication, presentation platforms)
• Ability to motivate others

Supplemental Requirements

• WORK ATTIRE: Business professional
• On Call*: Yes
• May require travel within the Houston Metropolitan area: Yes

Company Profile

Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us!

Houston Methodist is an Equal Opportunity Employer.