SEO/AEO Strategist

Responsibilities

• Own uShip's organic search program across all commodity verticals
• Develop and maintain keyword strategy and on-page optimization priorities
• Align SEO efforts with business objectives and communicate organic performance to marketing leadership
• Maintain and evolve keyword tracking and reporting infrastructure
• Conduct regular site crawls to identify and prioritize technical issues
• Partner with engineering and product teams to implement technical SEO recommendations
• Manage internal linking architecture and site structure improvements
• Monitor Core Web Vitals and page speed performance in coordination with product team
• Ensure proper SEO handling of URL changes, site migrations, and new page launches
• Lead keyword research and content briefing for SEO-strategic content
• Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
• Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
• Refined and maintain content hub and pillar page architecture across high-value verticals
• Deliver regular SEO performance reports
• Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
• Contribute organic search data and insights to reporting cycles
• Monitor uShip's visibility and citation rate within AI-generated search experiences
• Develop and execute a GEO strategy to improve uShip's presence in generative search results
• Stay current on evolving AI search behaviors and recommend tactical adjustments to content and structured data strategy
• Report on AI search performance alongside traditional organic metrics as part of regular SEO reporting
• Serve as the internal SEO subject matter expert
• Translate external audit findings and strategic direction into prioritized execution plans
• Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes
• Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment
• Collaborate with the broader marketing team on content, campaigns, etc.

Requirements

• 3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program
• Deep proficiency in Google Search Console
• Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis
• Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
• Experience with internal linking strategy
• Collaborative, cross-functional working style with strong written and verbal communication skills
• Experience in marketplace, e-commerce, or two-sided platform businesses preferred
• Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus