SEO/AEO Strategist

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

What are we looking for?

We are seeking an SEO/AEO Strategist to own and drive our organic search optimization strategy across both traditional search engines and emerging AI-powered search experiences. This role will be responsible for identifying, prioritizing, and executing large-scale content refresh initiatives, maximizing visibility for high-impact content, monitoring competitive performance, and reporting insights back to the team.

What will you do?

• Develop and execute SEO and AEO strategies that improve visibility across traditional search engines and AI-powered search experiences.
• Build, own, and manage large-scale AI-assisted content refresh initiatives across the U.S. content portfolio.
• Identify, prioritize, and optimize high-impact content opportunities based on search demand, business goals, and conversion potential.
• Ensure refreshed content aligns with E-E-A-T principles and represents the most helpful, authoritative, and trustworthy answer available for users.
• Stay current on search algorithm updates, AI search developments, and industry best practices, translating insights into actionable recommendations.

What will you NOT do?

• Worry about "runway", "cash left", or "how much time we have until the next round".
• Be confined to your "job". Get involved in product, marketing, business strategy, and almost everything we do.
• Be bogged down by office politics, ego, or bad attitude.
• Get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Requirements

• 4+ years of experience in SEO, content strategy, organic growth, or a related field.
• Experience managing or optimizing large-scale editorial ecosystems consisting of hundreds or thousands of content assets.
• Experience developing and executing SEO strategies within healthcare, mental health, medical, finance, legal, insurance, or other YMYL environments.
• Strong understanding of E-E-A-T principles and modern search quality frameworks.
• Experience optimizing content authored, reviewed, or validated by credentialed experts.
• Demonstrated experience analyzing search performance and translating insights into optimization strategies.
• Experience building and maintaining dashboards and reporting for stakeholders and leadership teams.
• Experience using platforms such as Google Search Console, Ahrefs, Semrush, Screaming Frog, GA4, AirOps, Profound, and related SEO tools.
• Strong project management, prioritization, communication, and stakeholder management skills.

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers