Strategist - SEO & AEO
About the role
Search is changing fast. AI-powered answers, generative results, and new ad formats are reshaping how people find information and how brands compete for attention. Similarweb sits at the center of that shift, giving marketers the intelligence they need to stay ahead. We're looking for a Solution Business Manager, Search & Ads Intelligence to bring their performance marketing expertise to the next level.
Responsibilities
Partner with sales and account management to support deal cycles, RFPs, and renewal conversations, bringing hands-on practitioner credibility to every client interaction.
Run discovery sessions to understand clients' channel mix, budget allocation, and competitive challenges across SEO, AEO/GEO, Paid Search, Paid Social, Display, and Affiliate.
Build tailored use case demos and data stories that speak directly to performance marketers, media planners, and agency strategists.
Identify expansion opportunities within existing accounts by surfacing unmet needs across the client's full marketing stack.
Guide clients on organic search strategy, including AEO and GEO, helping them understand how AI-generated results, featured snippets, and answer boxes are affecting their visibility and what to do about it.
Help clients optimize for new search paradigms: LLM-referenced content, structured data, entity optimization, and topic-aligned content strategies.
Apply keyword research, content gap analysis, technical SEO insights, and competitor benchmarking using Similarweb's suite alongside other tools.
Monitor how SERP landscapes evolve, track shifts in organic click-through rates driven by AI overviews, and translate those findings into actionable client recommendations.
Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
Help clients benchmark ad spend, identify competitor keyword bidding patterns, analyze share-of-voice, and uncover channel gaps across the competitive landscape.
Support client and internal teams in suggesting or building client-facing reports and competitive audits powered by Similarweb data.
Actively use AI tools (LLMs, automation platforms, prompt engineering) to build workflows and agents that increase your output and the quality of deliverables.
Prototype custom analyses and solutions by combining Similarweb data with AI tools, giving clients a preview of what is possible beyond the standard product.
Stay current on how AI is changing search, advertising, and marketing analytics, and bring that knowledge into client conversations proactively.
Evaluate the competitive landscape, emerging tools, and industry trends, sharing structured feedback with product and data teams.
Facilitate client feedback sessions and user research to inform the product roadmap for Search and Ads Intelligence.
Monitor and report on product KPIs, adoption trends, and solution health across the book of business.
Requirements
6+ years of hands-on experience in performance marketing, with deep expertise in both SEO and paid media, ideally at a performance marketing agency managing multiple accounts.
Practical experience across at least three of the following channels: Organic Search (SEO), Paid Search (PPC/SEM), Paid Social, Programmatic Display, Affiliate.
Solid understanding of AEO and GEO: what it means to optimize for AI-generated answers, how LLMs surface content, and what marketers need to do differently now.
Comfortable building with AI. You use AI tools regularly to do your work faster and better, and you can clearly explain how you do it.
Strong analytical mindset, you dig into data, spot the story, and communicate it in a way that drives decisions.
Excellent communication and presentation skills, comfortable in front of clients, execs, and internal teams alike.
Bias toward action, able to work across ambiguity, prioritize fast, and build things from scratch when needed.
Qualifications
Experience working with B2B SaaS companies or marketing technology platforms.
Familiarity with competitive intelligence tools or market research platforms.
Experience presenting at industry events, writing thought leadership content, or building training programs.
Existing network within the performance marketing agency world.
Skills
Hands-on experience in performance marketing, SEO, and paid media.
Experience with AI tools and automation platforms.
Ability to build and prototype custom analyses and solutions.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Ability to work in a fast-paced, dynamic environment.
Benefits
Medical, dental, and vision insurance.
401K plan.
Potential equity.
Employee stock purchase plan.
Paid sick and parental leave.
Pay
The base salary range for this position in the Burlington, Massachusetts area is $130,000 to $170,000, plus benefits.
Schedule
We offer flexible work arrangements, allowing you to work partially from home.