SEO / GEO / AEO Strategist

About the role

We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Responsibilities

• Search Strategy (SEO + GEO + AEO)
  • Develop and execute integrated search strategies across: Traditional SEO (organic rankings, technical optimization); Generative Engine Optimization (visibility in AI-generated responses); Answer Engine Optimization (featured snippets, zero-click results)
  • Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
  • Monitor and adapt to changes in search behavior, SERP features, and AI interfaces
• Content Strategy & Development
  • Own the content roadmap aligned to business goals, search demand, and user intent
  • Build topic clusters, entity-driven content, and semantic strategies
  • Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
  • Optimize existing content for performance across both traditional and AI-driven search environments
• Performance & Analytics
  • Define KPIs across rankings, traffic, conversions, and AI visibility
  • Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
  • Translate data into actionable insights and ongoing optimization plans
• Technical & On-Page Optimization
  • Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
  • Implement structured data and entity markup to improve machine understanding and AI surfacing
  • Ensure content is optimized for readability, extraction, and summarization by AI systems
• Cross-Channel Collaboration
  • Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
  • Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

• 3–7+ years of experience in SEO, content strategy, or organic growth
• Strong understanding of: Technical SEO fundamentals; Content strategy and keyword/intent mapping; Evolving search landscape (AI search, zero-click behavior, entity-based search)
• Experience creating or managing high-performing content programs
• Familiarity with structured data, schema, and semantic SEO principles
• Analytical mindset with the ability to tie work to business outcomes
• Clear communicator who can translate complex search concepts into actionable plans

Qualifications

• Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
• Background in B2B, lead generation, or performance marketing environments
• Experience with CRO or conversion-focused content
• Familiarity with APIs, automation, or programmatic SEO approaches