Content Strategist, Product Marketing

About the role

We’re seeking a strategic, AI-forward content marketer to join our team as a Content Strategist, Product Marketing. In this role, you will create high-impact content that strengthens sales readiness, deepens audience engagement, and drives measurable business results.

The ideal candidate is audience-first, strategically minded, and results-driven, with the curiosity, creativity, and business acumen to translate complex ideas into clear, compelling content. You will help modernize how content is planned and produced, bringing fresh thinking, strong execution, and innovative approaches to work that elevates the audience experience.

Responsibilities

• Develop and execute comprehensive content strategies aligned to business goals, audience needs, and brand priorities.
• Build and manage editorial plans and content calendars to support consistent, timely delivery across channels.
• Partner closely with marketing, sales, product, and design teams to identify content opportunities and align priorities.
• Create and manage product-focused content, including launch materials, messaging assets, and campaign support content.
• Identify co-marketing and cross-promotional opportunities to expand reach and increase product visibility across relevant audiences and channels.
• Develop strategies to improve visibility across AI-powered search experiences and conversational platforms, ensuring content is optimized for discovery, citation, and recommendation.
• Track and analyze content performance using tools such as Google Analytics, SEMrush, Seismic, Caliber Mind or similar platforms.
• Measure and report on key performance indicators, including traffic, engagement, lead generation, and influenced revenue.
• Present findings, recommendations, and strategic insights to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, with 5+ years of experience in content strategy, content marketing, or a similar role.
• Proven Content Leadership: Demonstrated track record of developing and executing successful content strategies that drive brand awareness, engagement, and measurable business outcomes.
• Cross-Functional Collaboration: Strong experience partnering with product, sales, design, and marketing teams to deliver integrated content initiatives.
• Strategic & Analytical Mindset: Ability to blend creative thinking with data-driven decision-making, using performance metrics to inform and optimize content strategies.
• System Mastery: Deep knowledge of modern work management and CMS platforms (e.g., Asana, Microsoft OneDrive and SharePoint, Adobe Experience Manager).
• AI Tool Proficiency: Hands-on experience using enterprise AI tools (such as Gemini, Jasper, Adobe Firefly, etc.) to support content creation, ideation, and optimization.
• Problem-Solving: A proactive, solution-oriented approach to identifying challenges and driving effective solutions.

Qualifications

• Proven ability to develop and execute successful content strategies that drive brand awareness, engagement, and measurable business outcomes.
• Strong experience partnering with product, sales, design, and marketing teams to deliver integrated content initiatives.
• Ability to blend creative thinking with data-driven decision-making, using performance metrics to inform and optimize content strategies.
• Deep knowledge of modern work management and CMS platforms (e.g., Asana, Microsoft OneDrive and SharePoint, Adobe Experience Manager).
• Hands-on experience using enterprise AI tools (such as Gemini, Jasper, Adobe Firefly, etc.) to support content creation, ideation, and optimization.
• A proactive, solution-oriented approach to identifying challenges and driving effective solutions.

Skills

• Strategic Content Planning
• Content Innovation & Modernization
• Product Visibility & Audience Growth
• Performance & Continuous Improvement

Benefits

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Pay

Commensurate with experience.

Schedule

Varies.

Company Information

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one. Apply now.

Submitting an Application To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.

AI Disclosure For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.

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State-specific postings/notices to applicants regarding contract compliance can be found here in English and here in Spanish, and fair employment practice information can be found here.

Reasonable Accommodations At NetApp, we are committed to fostering an inclusive and accessible workplace where individuals with disabilities can thrive. In alignment with our values, NetApp provides reasonable accommodations and adjustments where possible to qualified applicants and employees with disabilities, in accordance with employment rights and regulations relevant to their country of employment, to ensure equal access to employment opportunities and job performance.

Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com.

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NetApp does not carry out any solely automated decision making (i.e. the process of making a decision by automated means without any human involvement) in determining your suitability or eligibility for specific roles.

However, the processing of your personal information is carried out with the aid of manual and automated tools. In particular, NetApp may use an automated employment evaluation tool or similar tool as one of several tools, actions, and/or steps to assist with NetApp’s review of candidate applications for various hiring needs. Currently, when addressing certain hiring needs, NetApp uses the Eightfold tool which can provide an initial ranking of a candidate’s skills and experience, based on information provided by the applicant in the application and/or supporting documentation, in comparison to the NetApp designated key requirements of a specific role. Additionally, the tool may be used to help review and/or rank internal employees seeking promotion or other internal mobility. However, our talent acquisition team or our recruiters will ultimately select the candidates for further consideration, following human review of any automated evaluation results and associated underlying documentation (or lack thereof) submitted with the candidates’ application.

An independent audit of the Eightfold Matching Model tool can be found at https://eightfold.ai/nyc-eightfoldmatching-model.

Candidates may request an alternative selection process which will not be subject to the Eightfold matching tool or to any electronic automated employment evaluation by contacting NetApp at careers@netapp.com.

Data privacy We care about your privacy and, therefore, ask that you read our Candidate Privacy Notice before you submit any personal information to us.