Content Strategist, Product
About the role
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma is seeking a Content Strategist focused on Product to join our Story Studio team. In this role, you'll develop compelling narratives that showcase the craft, process, and impact of product design and development, helping us tell authentic stories that resonate with product builders. As someone who lives and breathes product design and development, you'll translate complex design concepts into accessible, engaging, multi-format content that inspires our audience and illuminates how products take shape.
Responsibilities
- Create compelling content that showcases product design and development processes, methodologies, and thinking
- Develop narratives around new product features that highlight the design decisions and user problems being solved
- Interview designers, researchers, and product managers to capture authentic perspectives and translate technical design concepts into engaging stories for various audience segments
- Contribute to thought leadership on design trends, tools, and methodologies by staying deeply connected to the product design community and culture
- Create case studies that highlight innovative design and product work and workflows
- Partner with product teams to document and share design processes
- Maintain an authentic design voice across our content platforms
- Collaborate with the broader marketing team to integrate stories into our content strategy
Requirements
- 5+ years experience creating content with a focus on product design, product building, or technology
- Strong portfolio of design-focused writing (articles, case studies, interviews)
- A deep understanding of design processes, terminology, culture, and tools - including Figma
- Experience interviewing designers and technical stakeholders, and strong understanding of design tools and workflows
- Strong editorial judgment and distinctive writing voice, and active engagement with trends and conversations in the design community
Skills
- Background as a product designer, product manager, or in a design-adjacent role
- Understanding of front-end development concepts
- Experience creating multimedia design content (podcasts, videos)
- Proficiency with design tools (Figma, Adobe Creative Suite)
- Experience creating educational content about design
Benefits
- Equity to employees
- Competitive package of additional benefits including health, dental, and vision coverage
- Retirement benefits with company contributions
- Parental leave and reproductive or family planning support
- Mental health and wellness benefits