SEO / GEO / AEO Strategist

Roles + Responsibilities

• Develop and execute integrated search strategies across:
• Traditional SEO (organic rankings, technical optimization)
• Generative Engine Optimization (visibility in AI-generated responses)
• Answer Engine Optimization (featured snippets, zero-click results)
• Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
• Monitor and adapt to changes in search behavior, SERP features, and AI interfaces

Content Strategy & Development

• Own the content roadmap aligned to business goals, search demand, and user intent
• Build topic clusters, entity-driven content, and semantic strategies
• Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
• Optimize existing content for performance across both traditional and AI-driven search environments

Performance & Analytics

• Define KPIs across rankings, traffic, conversions, and AI visibility
• Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
• Translate data into actionable insights and ongoing optimization plans

Technical & On-Page Optimization

• Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
• Implement structured data and entity markup to improve machine understanding and AI surfacing
• Ensure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

• Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
• Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

• 3–7+ years of experience in SEO, content strategy, or organic growth
• Strong understanding of:
• Technical SEO fundamentals
• Content strategy and keyword/intent mapping
• Evolving search landscape (AI search, zero-click behavior, entity-based search)
• Experience creating or managing high-performing content programs
• Familiarity with structured data, schema, and semantic SEO principles
• Analytical mindset with the ability to tie work to business outcomes
• Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

• Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
• Background in B2B, lead generation, or performance marketing environments
• Experience with CRO or conversion-focused content
• Familiarity with APIs, automation, or programmatic SEO approaches