Marketing Technology Product Strategist (UX/UI)

About the role

The Marketing Technology (MarTech) Product Strategist position is responsible for technical campaign execution and deployments related to the Houston Methodist web presence. This role involves providing product support within digital tools and integrations to increase consumer and patient engagement, drive volume, and improve experiences.

Responsibilities

• Supports the strategic planning of product requirements and designs for new deployments and experiences that align business strategies and priorities to the digital product capabilities.
• Effectively engages and interfaces with stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned product and ensure deployments and assigned deliverables.
• Collaborates with business partners, business entities, and third parties to ensure timely, accurate and effective product activations at all times, ensuring end-to-end production planning that accomplishes strategic business goals.
• Helps identify gaps and define creative improvements, assisting in the design, prioritization, and presentations and business cases for management conversations.
• Determines and fulfills administrative duties available in product based on extensive technical product knowledge, testing and data points.
• Promotes product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
• Builds key performance indicator (KPI) dashboards and programming scorecards to build reporting and determine product strategic optimizations.
• Fulfills product and campaign testing initiatives to ensure the most effective design, user-experiences, and product applications to meet larger marketing objectives.

Requirements

• Four years’ direct experience in MarTech with digital marketing products, software, design and technologies as applicable to the assigned product.
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
• Proficiency in product and software tools applicable to the role including product capabilities, limitations, and general best practices.
• Ability to analyze data sources to evaluate product performance and identify optimizations through effective and clear data storytelling.
• Strong knowledge of UI/UX with respect to product (may include HTML and CSS, knowledge of all major web browsers and plugins, strong understanding of front-end web and style frameworks, and experience with content best-practices).
• Experience working with third-party agencies and vendors, overseeing their deliverables and output.

Qualifications

• Bachelor’s Degree in Business, Design, Communications, Computer Science, MIS, Engineering, related MarTech fields, or other related fields.

Skills and Abilities

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations.
• Ability to effectively communicate with all levels of the organization through a variety of channels (oral and written communication, presentation platforms).
• Ability to motivate others.

Supplemental Requirements

• Uniform: No Scrubs: No Business professional: Yes Other (department approved): No
• On-Call*: Yes
• Travel specifications may vary by department: May require travel within the Houston Metropolitan area Yes May require travel outside Houston Metropolitan area No