Marketing Strategy Lead

About the role

Join a team passionate about serving others, with a desire to do good, and a deep love of people. Engage in meaningful work that impacts your community, challenges yourself, and grows your career.

Responsibilities

• Lead strategic marketing partnerships for multiple assigned products, services, or business lines, developing a deep understanding of priorities, growth opportunities, and key challenges.
• Develop and maintain integrated marketing and go-to-market strategies that align business objectives, member needs, and credit union growth goals, including support for new or expanding markets.
• Drive cross-functional collaboration across product, digital, operations, analytics, and member experience teams to ensure cohesive strategy development and execution.
• Translate market research, member insights, performance data, and competitive intelligence into clear strategic guidance that informs positioning, campaign development, and portfolio-level decisions.
• Represent Marketing in business-line planning and prioritization forums, contributing insights and recommendations that shape sequencing and resourcing.
• Evaluate marketing effectiveness across assigned channels and initiatives, identifying future growth targets.
• Lead complex initiatives with limited supervision, managing scope, dependencies, stakeholder alignment, and agency or vendor partners to deliver outcomes on time and within agreed parameters.
• Provide strategic insight, recommendations, and reporting to senior marketing leadership (AVP, VP), supporting alignment, prioritization, and decision-making across the portfolio.
• Coordinate internal communication and change management partners to support organizational awareness and readiness for major initiatives, pilots, or growth efforts.

Requirements

Demonstrated ability to lead strategic marketing planning within a multi-business or portfolio environment and influence decisions through insight-driven recommendations. Strong strategic and critical thinking capabilities with the ability to translate complex ambiguous challenges into actionable marketing strategies. Proven skill in synthesizing market research, performance data, and competitive intelligence into insights that guide prioritization and optimization. Advanced proficiency in using analytics and performance metrics to evaluate effectiveness and inform test-and-learn strategies. Solid understanding of member behavior, growth strategies, and market dynamics within financial services or similarly regulated environments. Strong prioritization and decision-making skills within fast-paced, evolving portfolios. Demonstrated success leading through influence, aligning cross-functional teams and external partners toward shared strategic outcomes.

Qualifications

• Bachelor’s degree with emphasis in Business Administration, Marketing, Finance, Economics, Business Analytics, Management, Communications, or related field is required; equivalent experience may be substituted in lieu of a degree.
• Minimum seven (7) years of progressive experience in strategic marketing, product, or business-line marketing, go-to-market strategy, or enterprise marketing roles.
• Three (3) plus years’ experience supporting multi-product or portfolio-level growth initiatives; market expansion or pilot-to-scale experience preferred.
• Experience with CRM platforms, analytics tools, and marketing automation systems strongly preferred.
• Willingness to travel as required to support business initiatives and professional development.

Benefits

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
• 401(k) Match Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product Discounts
• Engaging Work Environment
• Rewards and Recognition Programs

Schedule

Full-time position.

Pay

Full salary range available upon hire.