Marketing Specialist - Brix Cannabis

Key Responsibilities

• Aid in planning, executing, and optimizing digital marketing campaigns across email, social media, sales, and web platforms.
• Support the development of integrated marketing strategies for product launches, promotions, and brand initiatives.
• Maintain and manage social media channels including Instagram, Facebook, LinkedIn, TikTok, Reddit, and emerging platforms.
• Create, schedule, and publish engaging content aligned with brand voice and compliance standards.
• Engage directly with online communities by responding to comments, DMs, reviews, and customer inquiries in a timely and professional manner.
• Build relationships with consumers, creators, influencers, and local cannabis communities to strengthen brand loyalty and awareness.
• Track trends, audience insights, and competitor activity to support growth opportunities and cultural relevance.
• Develop compelling digital content including graphics, photography, short-form video, blogs, email copy, SEO-driven web content, and promotional materials.
• Collaborate with internal teams and external vendors to produce high-quality branded assets.
• Maintain consistent visual identity and messaging across all platforms.
• Build and manage email marketing campaigns and customer communication flows.
• Segment audiences and maintain customer databases for targeted outreach.
• Analyze campaign metrics including open rates, click-through rates, conversions, and customer engagement trends.
• Track and report on website traffic, SEO performance, social engagement, campaign performance, and digital KPIs.
• Use analytics tools to identify trends and provide actionable recommendations.
• Prepare weekly and monthly performance reports for leadership.
• Support community outreach initiatives, events, pop-ups, and brand activations.
• Represent the brand professionally at industry events, networking opportunities, and community engagements as needed.
• Aid in developing partnerships that strengthen local market presence and consumer connection.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 1–3 years of digital marketing experience in cannabis, alcohol, CPG, or related industries.
• Strong understanding of social media strategy, SEO, email marketing, community management, and digital advertising.
• Experience with marketing and analytics platforms such as Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, SEMrush, Ahrefs, or similar tools.
• Excellent written, verbal, and visual communication skills.
• Highly organized with the ability to manage multiple projects and deadlines.
• Proficiency in Canva and/or Adobe Creative Suite preferred.
• Must be able to work on-site full-time.
• Must be legally eligible to work in the cannabis industry where applicable.
• Valid driver’s license, reliable personal vehicle, and ability to travel locally as needed for events, retail visits, vendor meetings, and brand activations.
• Flexibility to attend occasional evening or weekend events.