Marketing Specialist

Summary

The Marketing Specialist is responsible for managing critical projects that support the success of the company's Marketing Strategy and achieving business goals. Strong understanding of marketing principles and communication skills will be critical in enhancing brand presence, expanding customer base, supporting sales teams, and creating high-impact marketing campaigns. Must align with the local selling, sales leadership, and marketing teams to execute innovative marketing campaigns.

What You'll Do

• Work cross-functionally with the Marketing Operations and Data teams to continuously improve the omni-channel experience for our customers and selling organization
• Establish yourself as the first point of communication for local branches and sales team's requests and feedback
• Manage local marketing events that are aligned with brand guidelines and support the selling organization's objectives
• Gain a thorough understanding of products and solutions so that strategies can be developed for more-effective marketing campaigns
• Document procedures, processes, and workflows, and recommend changes for greater efficiencies within the marketing organization
• Auxiliary duties include assisting with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation, discovering new marketing and promotional channels, enhancing the branding and customer experience within branches, analyzing existing marketing materials with a critical eye and identifying opportunities for improvement, implementing tactics that grow online presence, maintaining regular self-improvement in the areas of digital marketing trends, tools, and best practices, and applying innovative approaches to drive growth

What You'll Need

• 3+ years of experience in Marketing or related role
• Experience with integrated B2B marketing campaigns
• 4 Year / Bachelor's Degree - Preferred

Knowledge, Skills & Abilities

• Familiar with various marketing channels
• Strong Event Management & Project Management skills
• Proficiency in Microsoft Office 365
• Strong data analysis and reporting skills to derive actionable insights
• Exceptional communication and presentation skills
• Excellent time management and prioritization skills

Physical Demands

• Use hands to finger, handle, or feel: Operates a computer and other office machinery - Constantly â at least 51%
• Talk, hear, taste, smell: Must be able to use senses to effectively communicate with co-workers and clients and detect hazardous conditions - Occasionally â up to 20%
• Up to 10 pounds - Occasionally â up to 20%
• Up to 25 pounds - Occasionally â up to 20%

Working Environment

• Travels to offsite locations - Frequently â 21% to 50%

Our Benefits Include

• Medical, Dental, and Vision Insurance
• Life Insurance
• Short-Term and Long-Term Disability Insurance
• 401K with Employer Match
• Paid vacation and sick time
• Paid company holidays plus flexible personal days per year
• Tuition Reimbursement
• Health & Wellness Programs
• Flexible Spending Accounts
• HSA Accounts
• Commuter Transit Benefits
• Additional Optional Insurance such as Pet Insurance, Legal Assistance, Critical Illness, Home and Auto Insurance to name a few.
• Employee Discount Programs
• Professional Training & Development Programs
• Career Advancement Opportunities â We like to promote from within