Marketing Specialist

Key Responsibilities

• Aid in planning and executing marketing campaigns aligned with business objectives.
• Create and update marketing collateral, such as brochures, presentations, product sheets, case studies, and sales materials.
• Develop engaging marketing content for customers, partners, and internal teams.
• Support branding initiatives to maintain consistent messaging across all communication channels.
• Prepare promotional content and coordinate marketing activities for new product launches.
• Track campaign performance and prepare reports with recommendations for improvement.
• Manage the production, review, and distribution of marketing materials.
• Coordinate the ordering and availability of product samples and promotional items.

Digital Marketing

• Maintain and update website content to ensure it remains current and engaging.
• Support SEO initiatives and digital marketing campaigns to improve online visibility.
• Plan, schedule, and engage with social media content.
• Work with regional teams to tailor marketing initiatives to local business needs.
• Maintain CRM and marketing databases while supporting lead management activities.
• Provide marketing resources to assist sales teams in generating and nurturing new business opportunities.

Events & Promotions

• Coordinate company participation in trade shows, conferences, webinars, customer events, and internal meetings.
• Manage event logistics, promotional materials, registrations, and post-event follow-up.
• Build relationships with event organizers and vendors to ensure successful event execution.
• Support lead tracking and reporting following marketing events.

Additional Duties

• Provide administrative and marketing support to the Sales & Marketing leadership team.
• Perform other marketing-related projects and responsibilities as assigned.

Schedule

Full-time, on-site position
Monday-Friday
Standard business hours (8:30 AM-5:30 PM)
Occasional travel required for meetings, events, and trade shows

Qualifications

• Bachelor's degree or equivalent combination of education and relevant experience.
• 2+ years of experience in marketing, sales support, business development, or a related field.
• Strong written communication and content creation skills.
• Experience supporting digital marketing campaigns and brand initiatives.
• Excellent organizational and project coordination abilities.
• Strong attention to detail and creative thinking.
• Ability to analyze campaign performance and recommend improvements.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Proficiency with Adobe Photoshop and Adobe Illustrator.

PREFERRED EXPERIENCE

• Experience within the labeling, packaging, printing, manufacturing, or industrial products industry.
• Familiarity with CRM and marketing platforms such as: Salesforce, WordPress, Qualtrics.

Core Competencies

• Strong communication and collaboration skills.
• Self-motivated with a proactive approach.
• Excellent time management and organization.
• Creative problem-solving abilities.
• Dependable and accountable.
• Detail-oriented with a commitment to quality.
• Ability to manage multiple priorities in a fast-paced environment.
• Positive attitude and strong work ethic.
• Team-oriented mindset.
• Reliable attendance and professionalism.