Marketing Specialist

About the role

This role exists to strengthen TrakMotive’s brand presence across North America in the automotive aftermarket by delivering high-quality marketing that supports product launches, retailer programs, and industry engagement.

Responsibilities

• Lead the development and execution of traditional marketing initiatives that strengthen TrakMotive’s brand presence across trade publications, trade shows, retail environments, and industry partnerships.
• Manage the creation and production of print collateral, packaging, promotional items, and sales enablement materials that support product launches and retailer programs.
• Serve as the in-house graphic design resource, building professional, brand-aligned creative assets for print, events, retail displays, and internal communications.
• Cook up and support trade shows, events, and sponsorships, ensuring TrakMotive delivers a consistent, high-quality brand experience across all in-person industry touchpoints.
• Build and maintain a centralized marketing asset library, enabling sales, product, and leadership teams to efficiently access accurate and up-to-date materials.
• Partner cross-functionally with product management, sales, and operations to translate technical product advantages into clear, compelling visual communications.
• Oversee external creative partners, photographers, and vendors to ensure quality, consistency, and alignment with brand standards.
• Support retail and private label marketing programs by developing branded assets that enhance product visibility and sell-through.
• Support digital marketing efforts by adapting traditional creative assets for use across web, email, and social channels, ensuring consistent messaging across platforms.
• Maintain, update & organize marketing assets, ensuring materials are accessible, accurate, and aligned with current product and brand messaging across all supported regions.

Qualifications

• Bachelor’s degree in marketing, design, communications, or related field.
• Minimum 5 years of experience in B2B or retail marketing.
• Experience coordinating trade shows or large-scale events.
• Familiarity with print production processes and vendor management.
• Strong project management and organizational skills.
• Excellent written, verbal, and visual communication skills.

Nice to Haves

• Bilingual in English & Spanish.
• Trade show/exhibition experience.
• Print and promotional item production and procurement experience.
• Automotive aftermarket experience is a plus but not required.
• B2B experience is preferred.

About TrakMotive

Since our founding in 1996, TrakMotive has operated as a global leader in the automotive aftermarket, specializing in the design, manufacture, and distribution of high-quality components. We are more than just a parts supplier; we are a full-service partner to the industry’s largest distributors and retailers, known for our 100% brand-new CV Axles, Drive Shafts, and Window Regulators.

Why Work with Us?

When you join us, you’re getting the best of both worlds: the stability of a company that’s been growing since 1996 and the excitement of a global team that’s still reaching for more. We take pride in the fact that many of our senior leaders are long-term employees who started their careers at TrakMotive. We aren’t just looking for someone to fill a seat—we’re looking for someone who wants to have real impact and grow their career alongside us.

Physical Demands & Requirements

Physical Effort: Occasional to frequent lifting and carrying of up to 50 lbs. Position involves a combination of stationary work and frequent movement throughout the facility and across multiple levels. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.