Marketing Specialist

Marketing Content

• Provide digital and print materials from conception to delivery including sales sheets, pitch materials, presentations, catalogs, brochures, paid ad content, email templates, packaging, manuals, etc.
• Create and maintain media library/central repository of graphics and artwork for company use.
• Utilize NPD team to produce and maintain the company product catalog both in print and electronically.

Marketplace Content

• Ensure consistent and up to date content for online marketplaces including product descriptions, product photography, instructional videos, detail content pages, and optimized SEO.
• Assist sales team with new website uploads and individual store sheets for major customers.

Marketing and Public Relations

• Promote products and services through marketing initiatives including SEEDS Reviews, A+ Detail Pages, Vine Reviews, product reviewers, bloggers, and any other advertising, social media or PR efforts.
• Identify and execute communications strategy for key media contacts and customer references.

Brand Management

• Work to establish brand standards for in-house brands, and enforce brand standards and approval processes for licensed product lines.
• Communicate with external partners to ensure all teams are updated on the most recent developments.

Website and eCommerce Management

• Collaborate with internal teams to ensure current and consistent content on company websites and build and optimize an eCommerce site.

Trade Shows

• Arrange booth design and brand image across all trade shows, and create marketing and email campaigns leading up to each show.
• Develop customer lead system for future Sales Representative follow-up.