Marketing Science Director
Description
We're Future, a global leader in specialist media. Our 3,000+ employees power more than 200 trusted brands, helping millions of people discover expert content that informs, inspires, and drives action. Through our websites, magazines, events, newsletters, podcasts, and social channels, we connect passionate audiences with the topics they care about most.
What You'll Do
- Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
- Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
- Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
- Manage the technical onboarding, benchmarking, and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.
- Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
- Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.
- Own the technical identity roadmap—navigating MAIDs, clean rooms, cookieless identifiers, and privacy compliance (CCPA/GDPR)—to ensure high-fidelity signal capture across the ad stack.
- Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds (acting as a key stakeholder for initiatives like the Product Manager Atelier).
- Design and execute sophisticated measurement for performance tools (e.g., Future Optic, Helix) while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.
- Oversee the 3-year migration from third-party dependencies to an in-house, full-stack ecosystem powered by first-party pixels, predictive models, and custom testing frameworks.
Experience That Will Put You Ahead Of The Curve
- 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
- Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
- Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms (Meta, Google, DV360) and modern Data Clean Rooms.
- 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
- Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.
Compensation And Benefits
The expected range for this role is $162,000 - $180,000. Uncapped leave, because we trust you to manage your workload and time. When we hit our targets, enjoy a share of our profits with a bonus. Refer a friend and get rewarded when they join Future. Well-being support with access to our Colleague Assistant Programs. Opportunity to purchase shares in Future with our Share Incentive Plan.
Internal job family level
Commercial 2
Opportunity to work
This is a hybrid role from our New York office, working three days from the office and two from home.