Marketing Report & Data Analyst

What You’ll Do

• Market Penetration: Identify opportunities to increase adoption in targeted neighborhoods and segments
• Marketing Effectiveness: Improve campaign performance and channel ROIC
• Customer Growth: Support acquisition strategies with data-backed insights
• ARPU Support: Provide analysis on offers, promotions, and customer mix
• Analyze subscriber growth, penetration trends, and campaign performance across markets
• Identify underperforming areas and high-opportunity segments
• Support development of targeted marketing strategies with data insights
• Track and report on performance of digital, direct mail, and field marketing campaigns
• Assist in evaluating channel effectiveness and cost per acquisition (CPA)
• Support A/B testing and help measure results of campaigns and offers
• Segment customers and prospects based on demographics, behavior, and adoption patterns
• Analyze drivers of acquisition, early-life churn, and retention
• Monitor competitor activity and provide basic market intelligence insights
• Build and maintain dashboards and reports in Power BI, Tableau, or Excel
• Ensure data is accurate, consistent, and actionable for stakeholders
• Translate data into clear summaries and recommendations
• Partner with Marketing, Sales, and Customer Experience teams to support initiatives
• Provide data and insights to improve campaign execution and field performance
• Affiliate tracking KPIs and maintain reporting consistency across teams

Who Thrives in This Role

• Proficiency with Excel and SQL, and visualization tools like Tableau; CRM experience a plus
• Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail
• The ability to identify trends, patterns, and communicate with team to drive actionable insights and outcomes
• Effective communication skills to deliver insights and recommendations to technical and non-technical audiences
• Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable

Basic Qualifications

• 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services

Pay Range

Pay Range: $22 - $30 per hour

About Empire Fiber Internet

Empire Fiber Internet is one of the fastest-growing fiber optic Internet providers in the United States. Our award-winning network delivers ultra-fast Internet, TV, and phone services to residential and business customers, helping communities stay connected with reliable, future-ready technology. Empire Fiber is an equal opportunity employer.