Marketing Data Analyst

Responsibilities

• Coincides data warehouse imports, transformations, and validations of new data needed for analysis.
• Maintains oversight and analysis of critical metrics to ensure accuracy of results from data analysis.
• Collaborates with engineering teams to develop and sustain data reporting models.
• Collaborates with tagging teams and implementation specialists to establish new digital tracking.
• Constructs and validates new derived metrics along with related business rules.
• Performs ad hoc data analysis and reporting.
• Develops and maintains dashboards for reporting, and works to enhance and sustain existing dashboards.
• Effectively communicates findings and results to marketing stakeholders based on analyses.

Qualifications

• Experience in Digital Marketing data analysis.
• Experience using SQL.
• Experience with web analytics tools.
• Experience with BI tools.

Top 5 Must Haves

• SQL experience.
• Web Analytics experience (ex Google Analytics).
• Bi Tool Experience (ex. Tableau or Power BI).
• Digital Marketing Analytics experience.