Marketing Data Analyst

About the role

The role supports commercial analytics for the North America market by coordinating data collection, analysis, and reporting to inform decision-making. Key responsibilities include:

• Lead data collection and analysis for the NA market in the Personal Care business unit.
• Deliver actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs.
• Partner with the sales, marketing, finance, and logistics teams to ensure data integrity, align insights, and support a consistent approach to commercial decision-making.
• Build advanced reports and dashboards in tools such as Excel and Power BI to monitor performance and support business decisions.
• Support the development and adoption of analytics tools and systems that expand data capabilities and improve usability.
• Manage partners by working with media agencies and external providers to optimize marketing technology platforms and deliver insights aligned with business goals.
• Drive continuous improvement by identifying opportunities to enhance marketing performance data processes through automation, scalability, and stronger reporting quality.

Responsibilities

Lead data collection and analysis for the NA market in the Personal Care business unit, delivering actionable insights on pricing, product mix, segmentation, profitability, sales, opportunities, risks, trends, and KPIs.

Partner with the sales, marketing, finance, and logistics teams to ensure data integrity, align insights, and support a consistent approach to commercial decision-making.

Build advanced reports and dashboards in tools such as Excel and Power BI to monitor performance and support business decisions.

Support the development and adoption of analytics tools and systems that expand data capabilities and improve usability.

Manage partners by working with media agencies and external providers to optimize marketing technology platforms and deliver insights aligned with business goals.

Drive continuous improvement by identifying opportunities to enhance marketing performance data processes through automation, scalability, and stronger reporting quality.

Requirements

Live in Philadelphia, PA.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Data Science, or a related field, with at least 5 years of experience in digital marketing, analytics, or campaign management.
• Proficiency in tools like Excel, SQL, Python, ETL tools (e.g. funnel.io) and visualization platforms such as Power BI, with familiarity in marketing technologies (e.g., ad servers, DSPs).
• Strong understanding of marketing metrics, ROI analysis, and predictive modeling, with the ability to integrate and analyze data from diverse sources, including media platforms, CRM and e-commerce platforms.
• Ability to design and lead test-and-learn frameworks, synthesize insights into actionable strategies, and align data-driven decisions with marketing objectives.
• Strong ability to work cross-functionally with global teams and external agencies, translating complex data insights into clear, actionable recommendations for stakeholders.
• Experience managing multiple projects with a focus on scalability, process automation, and timely delivery while addressing challenges in data integration and analytics.

Skills

• Data and Analytics Skills
• Strategic and Business Acumen
• Collaboration and Communication
• Project Management

Benefits

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through RallyHealthcare
• Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• PTO offering with Paid Holidays
• Scholarship program for children of Essity employees.