Marketing Data Analyst

Job Details

The primary purpose of this position is to perform analysis of various marketing programs and databases to evaluate and improve the effectiveness of targeted traditional, digital and website campaigns. This is accomplished by analyzing data collected through the business intelligence cloud platform to track performance, engagement, identify new members, and pinpoint opportunities to increase products and services.

About the Role

This position works closely with the marketing team to develop and execute marketing strategies for specific target audiences and evaluate the effectiveness of these campaigns. It involves reporting the performance of marketing efforts across multiple channels, overseeing compliance requirements and disclosures for all traditional and digital channels, developing and executing email marketing trigger campaign strategies, maintaining accurate, up-to-date information on products, services, rates, promotions, and articles for the website, ensuring consistency of branding, interface aspects, and experience across all member-facing digital platforms such as Online and Mobile Banking, as well as corporate communication collateral, monitoring and organizing initiatives and tasks using Marketing's project management, researching, suggesting, and implementing digital process/workflow solutions for Marketing, product campaigns, and organizational information collection needs, managing, troubleshooting, and maintaining corporate website architecture and design, and overseeing search experience and maintaining knowledge.

Responsibilities

• Work with the marketing team to develop and execute marketing strategies for specific target audiences and evaluate the effectiveness of these campaigns.
• Report the performance of marketing efforts across multiple channels, including but not limited to direct mail, email, website traffic, social media, search engine marketing, and display/video advertising through marketing models, funnels, customer journey maps, presentations, and dashboards.
• Oversee compliance requirements and disclosures for all traditional and digital channels.
• Develop and execute email marketing trigger campaign strategies.
• Maintain accurate, up-to-date information on products, services, rates, promotions, and articles for the website.
• Work with IT and Member Experience to create data connections and reporting through Trellence, Snowflake and Salesforce.
• Ensure consistency of branding, interface aspects, and experience across all member-facing digital platforms such as Online and Mobile Banking, as well as corporate communication collateral.
• Monitor and organize initiatives and tasks using Marketing's project management.
• Research, suggest, and implement digital process/workflow solutions for Marketing, product campaigns, and organizational information collection needs.
• Manage, troubleshoot, and maintain corporate website architecture and design.
• Oversee search experience and maintain knowledge.

Requirements

• Required Education: 4-year Bachelor’s degree from an accredited four-year college or university in business, marketing, finance or other related fields.
• Required Experience: 5-8 years of work experience in data analytics within marketing, business, finance, or a related field.
• Experience with leading cloud-based business intelligence (BI) platforms such as Domo, Looker, Microsoft Power BI, Tableau, and ThoughtSpot.

Qualifications

• Familiarity with WordPress and web/design tools and technologies such as Adobe XD, Sketch, Figma, HTML, CSS, PHP, and JavaScript.
• Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
• Familiarity with Adobe Creative Suite, Canva, and project management software.
• Identifying revenue opportunities and acquisition strategies, understanding product performance, and drawing insights from the customer journey.
• Proficient in Google Analytics or Adobe Analytics.

Skills

• Ability to adhere to BayPort Credit Union’s Core Values: Integrity, Be Bold, Compassion, Diversity, Innovation, It’s On Me, and One Team.
• Proficiency with Microsoft Office Applications.
• Excellent organizational skills; strong attention to detail and accuracy.
• Exceptional written communication skills; including spelling, and grammar accuracy.
• Excellent oral communication skills; communicate clearly in all situations and conduct business over the telephone.
• Exhibit strong service and problem-solving skills.
• Able to work independently, using personal judgment and problem-solving techniques to complete tasks in a timely fashion.
• Able to work within a team, with other Credit Union departments, and external service providers.
• Able to maintain current knowledge of the credit union’s changes, processes, and procedures.
• Maintains the Credit Union’s professional reputation, both internally and externally.
• Maintains appropriate levels of confidentiality.
• Understands the BayPort brand and the Credit Union's short and long-range messaging to ensure branch consistency.