Marketing Data Analyst

About the role

We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth.

Responsibilities

• Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices.
• Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution.
• Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives.
• Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels.
• Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness.
• Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies.
• Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys.
• Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.

Qualifications

• At least 3 years of experience in a marketing analyst, consumer insights, or data analyst position.
• Hands-on experience administering or reporting from a marketing data management platform and/or CRM system.
• Strong background in marketing analytics, data interpretation, and performance reporting.
• Experience conducting market research and translating findings into practical business recommendations.
• Ability to manage complex information, identify meaningful conclusions, and communicate insights clearly to stakeholders.

Preferred qualifications

• Experience in financial services is preferred.
• Familiarity with Google Analytics is preferred.

Additional requirements

Must be able to pass a background check, drug screening, and credit check.