Marketing Data Analyst

About the role

Stripe Theory is seeking a candidate who is naturally curious, detail-oriented, highly organized, and comfortable navigating ambiguity. They enjoy digging into data, asking questions, and turning complex information into clear recommendations that help clients make smarter marketing decisions.

What You'll Do

• Analyze marketing performance across paid, earned, owned, and shared media channels, identifying trends, opportunities, and actionable recommendations.
• Transform complex datasets into compelling narratives and executive-ready presentations that drive business decisions.
• Design, build, and maintain interactive dashboards and reporting solutions using modern BI tools such as Tableau, Looker Studio, Power BI, or similar platforms.
• Evaluate campaign effectiveness through ROI, ROAS, attribution, incrementality, customer journey, and marketing mix analyses.
• Partner with client teams to develop measurement frameworks, KPIs, and success metrics aligned with business objectives.
• Support data integration efforts across platforms including CRM, web analytics, social media, paid media, email marketing, and e-commerce systems.
• Leverage AI-powered analytics tools and automation to improve reporting efficiency, uncover deeper insights, and streamline recurring workflows.
• Utilize spreadsheets, APIs, and data visualization platforms to clean, validate, and analyze large datasets.
• Aid in implementing data governance, quality assurance, and analytics best practices.
• Configure and manage data collection platforms, tagging strategies, social listening, media monitoring, and digital measurement solutions.
• Maintain awareness of industry trends around privacy, cookieless measurement, first-party data strategies, and evolving digital analytics practices.
• Strong quantitative reasoning skills with the ability to identify statistically meaningful trends, anomalies, and opportunities within complex datasets.
• Support rapid-turn reporting for crisis communications, executive updates, and high-profile client initiatives.
• Contribute to new business pitches by developing measurement strategies and showcasing data-driven opportunities.
• Collaborate across disciplines to continuously improve Stripe Theory's analytics products, processes, and capabilities.