Marketing Data Analyst

About the role

Improvado is an AI-powered marketing data platform for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Our clients include well-known brands across technology, gaming, and consumer sectors who rely on us to simplify analytics and improve marketing performance.

Responsibilities

• Build and maintain dashboards and reports in Looker, Power BI, and Tableau, depending on client setup.
• Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
• Manage and enhance data transformations with dbt where needed.
• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
• Conduct QA/UAT to ensure data accuracy, consistency, and reliability.
• Proactively identify opportunities, trends, and risks in marketing data, and communicate findings clearly.
• Use AI tools effectively to improve the speed and quality of your work.

Must-Have Qualifications

• 3+ years of experience as a Data Analyst working with marketing data.
• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all three.
• Proficiency in SQL.
• Proficiency in data modeling (dbt preferred).
• Advanced knowledge of Google Analytics for business understanding.
• Experience with Git.
• English at C1 level, with excellent written and verbal communication (this is a client-facing role).
• Strong analytical skills, proactive problem-solving, and high attention to detail.
• Comfortable with ambiguity and able to drive clarity with clients and internal teams.
• Hands-on experience with QA/UAT processes.
• Proficiency with AI tools and a willingness to learn new ways of working.

Nice to Have

• Knowledge of Google Analytics Data Streams.
• Familiarity with marketing platform data (Google Ads, Facebook Ads, etc.).
• Understanding of Marketing Mix Modeling (MMM) concepts.
• Prior experience at a marketing agency.