Marketing Project Manager / 2 hours ago

About the role

Willow is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

Responsibilities

• Project intake, scoping & execution: Serving as the entry point for Marketing initiatives, building project briefs from the ground up, identifying the right stakeholders, and driving timelines, dependencies, and deliverables across multiple teams.
• Project management systems: Owning and architecting the systems used to manage Marketing work (ClickUp, Monday.com, Asana), including workflows, automations, intake systems, dashboards, and reporting.
• AI, automation & agentic workflows: Leading the integration of AI agents and automation into Marketing operations, identifying opportunities, coordinating implementation, and driving adoption.
• Resource coordination & prioritization: Maintaining visibility into what's coming into Marketing, ensuring requests are properly scoped, and surfacing capacity conflicts and bottlenecks early.
• Cross-functional communication & alignment: Acting as a central liaison across Marketing functions and other departments, keeping stakeholders aligned and ensuring nothing falls through the cracks.
• Operational infrastructure: Building scalable processes, documentation, and workflows that improve visibility, accountability, and execution speed.
• Product launches & go-to-market: Owning Marketing-related launch timelines, deliverables, and coordination across Creative, Lifecycle, Ecommerce, Paid Media, and other teams.
• Data visibility & decision making: Helping surface and communicate relevant Marketing data to support faster, more informed decisions.

Requirements

• 3-6+ years of experience in marketing project management, marketing operations, integrated marketing, or similar operational roles
• Experience working in a fast-paced startup, high-growth, or similarly dynamic environment
• Demonstrated experience taking cross-functional projects from early-stage concept or loosely defined request through scoping and execution
• Experience managing complex Marketing initiatives, stakeholders, timelines, dependencies, and deliverables simultaneously
• Advanced expertise in at least one major project management platform (ClickUp, Monday.com, Asana, or equivalent)
• Demonstrated experience architecting project management systems: workflows, automations, templates, intake processes, dependencies, dashboards, and reporting
• Experience implementing workflow automation and integrating tools across business processes
• Strong familiarity with AI tools, AI-enabled workflows, automation platforms, or agentic systems, with the ability to rapidly learn emerging technologies
• Experience facilitating the rollout and adoption of new systems, tools, and workflows across teams
• Strong familiarity with Marketing workflows across Creative, Paid Media, Lifecycle, Content, Web/Ecommerce, Affiliate, Brand, and Product Launches
• Comfortable building systems, templates, briefs, processes, and operational documentation from the ground up
• Comfortable working with Marketing performance data and reporting
• Strong written and verbal communication skills
• Strong judgment around prioritization, resource allocation, and escalation
• High level of ownership, accountability, and independent problem solving

Nice to Have

• Experience implementing agentic AI workflows or AI-powered operational systems
• Experience with automation and integration tools such as Zapier, Make, n8n, Workato, or similar platforms
• Experience connecting project management platforms with Slack, data sources, reporting tools, or other business systems
• Experience building sophisticated ClickUp, Monday.com, or Asana environments from the ground up
• Experience building Marketing intake, resource management, or operational systems from scratch
• Experience supporting complex cross-functional initiatives where requirements were not fully defined at the outset
• Experience supporting launch operations in fast-paced consumer brands
• Familiarity with Shopify, Lifecycle Marketing, Paid Media operations, or subscription businesses
• Experience working across highly collaborative, fast-moving teams with frequently evolving priorities

Benefits

• Flexible hours
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

We are a diverse, global team! 🌍