Marketing Project Manager
Farmers National Bank of Canfield · Canfield, OH · 1 mo ago
Information TechnologyFull-time
Summary
This position provides advanced marketing support by developing, implementing, and managing various marketing projects in support of sales campaigns, product development, and corporate communications (internally and externally).
Essential Duties And Responsibilities
- Supports marketing strategies by ensuring projects are delivered on time, on scope and on budget
- Manage assigned business lines/branches and provide marketing strategic plan and execution
- Create and/or distribute marketing, sales reports, and forecasting information
- Schedule appointments, arrange travel and reservations for the marketing team
- Direct interaction with customers, vendors and associates via phone, letter, fax and voicemail
- Aid in the coordination of Marketing's special meetings and presentations
- Coordinate Corporate or Community events
- Manage various community giving programs and coordinate assistance in Corporate participation
- Manage the company website, including updates, banner changes, new features, social media management and some investor relations
- Research, create, implement and evaluate various marketing/product related programs
- Maintain all Master Central Information File (MCIF) data including Household (HH) information, on-boarding, sales forecasts, and profitability
- Execute marketing plans with a focus on retail, credit, and wealth management
- Record minutes for various marketing meetings
- Create Investor Relations (IR) materials, reports and proposals
- Write, and/or edit, press releases, internal and external communications and advertising copy
- Ensure that all marketing materials meet/exceed compliance guidelines prior to release/distribution
- Manage department email from internal and external sources
- Manage other marketing related activities/projects as necessary
Education And/Or Experience
- Bachelor's Degree in Business or Marketing required
- Minimum of four (4) years sales/marketing experience in a similar industry
- Reliable personal transportation is required due to the occasional need to travel to various locations throughout the company footprint on an as-needed basis
- Travel may be up to 20% of the time during peak business periods
- Ability to write reports, business correspondence and procedure manuals
- Ability to effectively present information and respond to questions from groups of managers, clients, employees and the general public
- Proven ability to multitask effectively
- Strong computer skills are required, especially in Microsoft Word, Excel, and PowerPoint