Marketing Program Lead

Job Duties

• Translate marketing strategy into integrated marketing programs that promote Halliburton's brand and products/services.
• Collaborate with marketing & communications, divisions, product/service lines, and regions to develop, implement, optimize, and report on integrated marketing programs supporting business objectives.
• Provide marketing guidance and recommendations to support planning and execution of effective programs, ensuring alignment with defined objectives and improving the performance and efficiency of marketing investments.
• Partner with technical and product teams to gather inputs, translate complex concepts into clear, benefit-oriented narratives, and ensure alignment with Halliburton's brand and value proposition.
• Contribute to content development and storytelling efforts by conducting interviews with subject matter experts, synthesizing technical information, and developing foundational marketing content (e.g., product launches, campaign copy, case studies, social media, presentations, tradeshow events).
• Facilitate the effective flow of marketing information across product/service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ensure alignment, quality, and on-time execution.
• Provide input on the best method and resource allocation to implement defined programs and, if necessary, suggest/select the appropriate vendor or agency.
• Support marketing processes and workflows to maintain quality service levels and streamline workflows within Halliburton Marketing & Communications.
• Work independently or direct a team on assigned projects for regions, service lines, or divisions in one or more defined areas of expertise, including: Creative Services, Branding, Events, Divisional and Regional Marketing, Technical Marketing, and Digital Marketing.
• Work comfortably with middle and senior management to direct and guide the planning, development, and execution of multiple major programs and campaigns simultaneously.

Qualifications

• Requires an Associates degree in Marketing, Communications, or Liberal Arts and at least 10 years of experience in Marketing or Communication, of which five preferably includes experience in Halliburton or another oil and gas service company along with significant high-level people and project supervisory experience.
• Bachelor’s degree in Marketing, Communications, or Liberal Arts and a minimum of 5 years of experience in B2B Marketing or Communication, including experience in oil and gas, industrial, or other highly technical industries, along with demonstrated experience managing marketing programs and deliverables across cross-functional teams is preferred.

World Class Benefits

At Halliburton, we provide a comprehensive and affordable benefits package designed to support your physical, emotional, financial, and parental needs, both now and in the future. For more details, please click here.

Equal Opportunity Employer

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

Location

3000 N. Sam Houston Parkway E., Houston, Texas, 77032, United States

Job Details

Requisition Number: 209346
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Legal
Full Time / Part Time: Full Time

Additional Locations

Details about additional locations for this position are provided below.

Compensation Information

Compensation is competitive and commensurate with experience.