Marketing Operations Program Specialist

About the role

The Marketing Operations Program Specialist plays a crucial role in supporting DLA Piper's strategic initiatives through a variety of marketing operations projects. This role is a blend of operational support and program coordination, with a focus on identifying and implementing practical AI solutions to enhance MBD's workflows.

Responsibilities

• Provide hands-on support for MBD marketing operations projects, including ad hoc requests and cross-functional initiatives.
• Manage project workstreams, track deliverables, and ensure projects stay on track during high-demand periods.
• Coordinate across MBD sub-teams to maintain alignment on shared priorities, dependencies, and timelines.
• Develop and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.
• Support the design and upkeep of program governance structures, including intake processes, prioritization frameworks, and escalation paths.
• Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
• Avoid ownership of AI infrastructure, instead serving as MBD's informed liaison for identifying and advancing practical AI opportunities.
• Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD's business requirements are clearly communicated and addressed.
• Track progress and outcomes of AI initiatives within MBD, translating results into plain-language summaries and recommendations for leadership.
• Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI-assisted workflows across the MBD team.
• Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
• Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.
• Build strong working relationships across MBD sub-teams, as well as with IT, Innovation, Communications, and other key partners.
• Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

Requirements

• 6+ years of experience in project management, program coordination, or marketing operations, with a proven track record of driving accountability across complex, multi-stakeholder initiatives.
• Skilled at building governance structures and influencing without direct authority, comfortable operating in ambiguous environments and creating clarity where it doesn't yet exist.
• Strong working knowledge of AI tools and technologies, including generative AI platforms, automation tools, and data analytics solutions.
• Strong communication and facilitation skills, essential for consistent alignment across teams with different priorities and working styles.
• Proficiency with project tracking, collaboration, and reporting tools, experience developing and measuring KPI and ROI frameworks, and familiarity with AI/ML concepts and the enterprise AI landscape are desirable.
• A background in change management, business transformation, or agile delivery methodologies will be beneficial.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, Artificial Intelligence, or a related field.
• Minimum 6 years’ experience in marketing or business development in a professional services environment.

Skills

• Project management and program coordination experience.
• Experience with AI tools and technologies.
• Strong communication and facilitation skills.
• Proficiency with project tracking, collaboration, and reporting tools.
• Familiarity with AI/ML concepts and the enterprise AI landscape.
• Experience in change management, business transformation, or agile delivery methodologies.

Benefits

Not specified.

Pay

$71,743 - $109,321 per year depending on the candidate’s geographic market location.

Schedule

Hybrid work schedule.