Marketing Operations Program Specialist

About the role

The Marketing Operations Program Specialist plays a crucial role in supporting DLA Piper's strategic initiatives through a blend of operational support and AI enablement. Reporting to the Director of Marketing Business Development, this role is pivotal in ensuring that marketing operations run smoothly and that innovative AI solutions are effectively integrated into the workflow.

Responsibilities

• Provide hands-on support across a range of MBD marketing operations projects, including ad hoc requests from senior stakeholders and cross-functional initiatives spanning multiple teams.
• Act as a reliable operational resource during periods of high demand, stepping in to manage workstreams, track deliverables, and keep projects moving.
• Cook up and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.
• Support the design and upkeep of program governance structures across MBD's project portfolio, including intake processes, prioritization frameworks, and escalation paths.
• Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
• Avoid ambiguity by assessing competing priorities and resource constraints, recommending sequencing and trade-offs using structured frameworks.
• Serve as MBD's point of contact for AI-related use case ideas, process improvement opportunities, and connect the team's needs with the firm's broader AI capabilities.
• Identify practical AI applications within MBD workflows and develop structured proposals for piloting and evaluating them.
• Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD's business requirements are clearly communicated and addressed.
• Track progress and outcomes of AI initiatives within MBD, translating results into plain-language summaries and recommendations for leadership.
• Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI-assisted workflows across the MBD team.
• Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
• Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.
• Build strong working relationships across MBD sub-teams, as well as with IT, Innovation, Communications, and other key partners.
• Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

Requirements

• 6+ years of experience in project management, program coordination, or marketing operations, with a proven track record of driving accountability across complex, multi-stakeholder initiatives.
• Skilled at building governance structures and influencing without direct authority — comfortable operating in ambiguous environments and creating clarity where it doesn't yet exist.
• Strong working knowledge of AI tools and technologies, including generative AI platforms, automation tools, and data analytics solutions.
• Strong communication and facilitation skills are essential, as this role requires consistent alignment across teams with different priorities and working styles.
• Proficiency with project tracking, collaboration, and reporting tools is expected, along with experience developing and measuring KPI and ROI frameworks.
• Familiarity with AI/ML concepts and the enterprise AI landscape is a plus, as is experience within a business development or marketing organization.
• Experience within a business development or marketing organization is a plus.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, Artificial Intelligence or related field.
• Minimum 6 years’ experience in marketing or business development in a professional services environment.

Skills

• Project Management
• Program Coordination
• Marketing Operations
• AI Tools and Technologies
• Communication and Facilitation
• Training and Adoption
• Collaboration and Relationship Building

Benefits

Not specified.

Pay

$71,743 - $109,321 per year depending on the candidate’s geographic market location.

Schedule

Hybrid work schedule.