Marketing Operations Specialist

About the role

Mastermind.com is the #1 online platform for people who want to market and monetize their knowledge. This role is the execution layer of Mastermind's email and SMS marketing operation.

Responsibilities

• Build, segment, and deploy high-volume email and SMS campaigns in HubSpot and SlickText end to end without hand-holding
• Manage a 1M+ contact database, maintain list hygiene, and keep deliverability strong under pressure
• Look at open rates, click-through rates, and conversion data and know exactly what to change and why
• Build a Zapier workflow that eliminates a recurring manual task before someone else notices the problem exists
• Coordinate with internal copywriters to align content with campaign timing and audience segmentation
• Own the weekly campaign calendar, ensuring all communications are accurate and delivered to the right audiences on time
• Maintain and optimize the marketing database, keeping segmentation aligned with campaign objectives
• Import and organize external lists with full data integrity and compliance (CAN-SPAM, list hygiene)
• Monitor deliverability and take proactive action to protect sender reputation and inbox placement
• Track open rates, click-through rates, conversion rates, and deliverability across all campaigns
• Analyze performance data and implement changes that move metrics, not just report on them
• Run A/B tests and document outcomes so the team learns from every campaign cycle
• Build and maintain SOPs and campaign documentation in Google Docs so the team is always aligned on deadlines and deliverables
• Identify gaps in workflow and build the fix before they become a problem
• Leverage Zapier, Airtable, and other tools to automate recurring manual tasks and improve operational efficiency

Requirements

• 2+ years in marketing operations with direct ownership of email and/or SMS campaign execution
• HubSpot Marketing Hub in active production use. Not just familiarity. Owned campaigns, built audiences, managed workflows
• Hands-on experience managing large marketing databases. 1M+ contacts preferred. Strong segmentation methodology required
• Demonstrated ability to analyze campaign performance and act on it, not just report it
• Experience building or improving operational workflows and documentation processes
• Strong cross-functional coordination skills. Comfortable managing handoffs with copy, design, and stakeholders without friction
• AI tools as part of your daily workflow. You use them to move faster, not to say you use them
• Experience in a subscription-based or online education business
• HubSpot Marketing Software Certification