Marketing Operations Program Specialist

About the role

The Marketing Operations Program Specialist plays a crucial role in supporting DLA Piper's strategic initiatives through a blend of operational support and AI enablement. This role is designed for someone with 6+ years of experience in project management, program coordination, or marketing operations.

Responsibilities

• Provide hands-on support across a range of MBD marketing operations projects, including ad hoc requests from senior stakeholders and cross-functional initiatives spanning multiple teams.
• Act as a reliable operational resource during periods of high demand, stepping in to manage workstreams, track deliverables, and keep projects moving.
• Cook up alignment on shared priorities, dependencies, and timelines among MBD sub-teams.
• Develop and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.
• Support the design and upkeep of program governance structures across MBD's project portfolio, including intake processes, prioritization frameworks, and escalation paths.
• Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
• Avoid competing requests using structured frameworks (e.g., impact/effort, urgency, risk, and dependencies), and communicate clear trade-offs to stakeholders.
• Identify practical AI applications within MBD workflows and develop structured proposals for piloting and evaluating them.
• Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD's business requirements are clearly communicated and addressed.
• Track progress and outcomes of AI initiatives within MBD, translating results into plain-language summaries and recommendations for leadership.
• Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI-assisted workflows across the MBD team.
• Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
• Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.
• Build strong working relationships across MBD sub-teams, as well as with IT, Innovation, Communications, and other key partners.
• Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, Artificial Intelligence or related field.
• 6+ years of experience in marketing or business development in a professional services environment.

Qualifications

• Strong communication and facilitation skills.
• Proficiency with project tracking, collaboration, and reporting tools.
• Experience developing and measuring KPI and ROI frameworks.
• Familiarity with AI/ML concepts and the enterprise AI landscape.
• Experience within a business development or marketing organization.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Physical ability to perform sedentary work, including working at a computer for extended periods of time.

Skills

• Project management, program coordination, or marketing operations experience.
• Working knowledge of AI tools and technologies.
• Strong communication and facilitation skills.
• Proficiency with project tracking, collaboration, and reporting tools.
• Experience developing and measuring KPI and ROI frameworks.
• Familiarity with AI/ML concepts and the enterprise AI landscape.
• Experience within a business development or marketing organization.
• Ability to work under pressure and manage competing demands in a fast-paced environment.

Benefits

DLA Piper offers a comprehensive package of benefits, including medical/dental/vision insurance, and 401(k).

Pay

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. The firm’s expected hiring range for this position is $71,743 - $109,321 per year depending on the candidate’s geographic market location.

Schedule

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.