Marketing Operations Program Specialist
DLA Piper · Phoenix, AZ · 1 wk ago
HybridMarketing$72k–$109k/yrFull-time
About the role
The Marketing Operations Program Specialist plays a crucial role in supporting the firm’s strategic initiatives through a variety of marketing operations projects. This role is a blend of operational support and program coordination, with a focus on leveraging artificial intelligence (AI) to enhance daily workflows and reporting processes.
Responsibilities
- Provide hands-on support across a range of MBD marketing operations projects, including ad hoc requests from senior stakeholders and cross-functional initiatives spanning multiple teams.
- Act as a reliable operational resource during periods of high demand, stepping in to manage workstreams, track deliverables, and keep projects moving.
- Cook up and maintain project documentation, status reports, and process guides to support consistency and institutional knowledge.
- Support the design and upkeep of program governance structures across MBD's project portfolio, including intake processes, prioritization frameworks, and escalation paths.
- Manage tracking systems for milestones, owners, and outcomes across active initiatives, providing regular visibility to leadership.
- Avoid ambiguity by assessing competing priorities and resource constraints, recommending sequencing and trade-offs using structured frameworks.
- Serve as MBD's point of contact for AI-related use case ideas and process improvement opportunities, connecting the team's needs with the firm's broader AI capabilities.
- Identify practical AI applications within MBD workflows and develop structured proposals for piloting and evaluating them.
- Partner with IT, Innovation, and other technical stakeholders to scope and support AI pilots, ensuring MBD's business requirements are clearly communicated and addressed.
- Track progress and outcomes of AI initiatives within MBD, translating results into plain-language summaries and recommendations for leadership.
- Develop training materials, job aids, and reference documentation to support adoption of new tools, processes, and AI-assisted workflows across the MBD team.
- Facilitate working sessions and informal coaching to build team confidence and consistency in using approved AI tools.
- Curate and share best practices, prompt libraries, and usage guidance to enable compliant and effective AI use across teams with varying levels of familiarity.
- Build strong working relationships across MBD sub-teams, as well as with IT, Innovation, Communications, and other key partners.
- Facilitate collaboration across distributed teams with different priorities and working styles, creating alignment and momentum on shared work.
Requirements
- 6+ years of experience in project management, program coordination, or marketing operations, with a proven track record of driving accountability across complex, multi-stakeholder initiatives.
- Skilled at building governance structures and influencing without direct authority — comfortable operating in ambiguous environments and creating clarity where it doesn't yet exist.
- Strong working knowledge of AI tools and technologies, including generative AI platforms, automation tools, and data analytics solutions.
- Strong communication and facilitation skills, essential for consistent alignment across teams with different priorities and working styles.
- Proficiency with project tracking, collaboration, and reporting tools, along with experience developing and measuring KPI and ROI frameworks.
- Familiarity with AI/ML concepts and the enterprise AI landscape, as well as experience within a business development or marketing organization.
- A background in change management, business transformation, or agile delivery methodologies will be well-positioned to succeed in this role.
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, Artificial Intelligence, or related field.
- Minimum 6 years’ experience in marketing or business development in a professional services environment.
Skills
- Project Management
- Program Coordination
- Marketing Operations
- Artificial Intelligence
- Communication
- Facilitation
- Training
- Collaboration
- Change Management
- Business Transformation
- Agile Delivery Methodologies
Benefits
Not specified.
Pay
$71,743 - $109,321 per year depending on the candidate’s geographic market location.
Schedule
Hybrid work schedule.