Marketing Specialist
About the role
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ.
Responsibilities
- Manages the speaker’s bureau and coordinates community speaking engagements.
- Initiates and updates social media channels, maintaining the editorial calendar and collaborating with division and corporate teams on posting updates.
- Works with professional staff, graphic designers, printers, mail houses, and media vendors to ensure quality, timeliness, and cost-effectiveness.
- Stays up to date on marketing trends and makes recommendations for activities and initiatives.
- Makes sure marketing activities comply with applicable regulations and resolves any issues that arise.
- Led data entry and reporting for event management software.
- Serves as project manager for assigned marketing and communications projects, taking them from concept through implementation.
- Sources and manages inventory for promotional items and collaterals, interfacing with the campus print shop and purchasing supplies for events.
- Leads event planning for both internal and external audiences, including town halls, presentations, and community events.
- Collaborates with the marketing team and colleagues across the organization to develop and implement marketing and communications initiatives.
- Performs other duties as assigned.
Requirements
- Fundamental knowledge of marketing and communications.
- Strong computer skills are required with high proficiency in Microsoft Office including Outlook, Word, PowerPoint, and Excel.
- Knowledge of Adobe Acrobat Pro.
- Basic working knowledge of Publisher, Visio, Photoshop, Illustrator, and/or Adobe InDesign is preferred.
- Hands-on working knowledge of social media sites for business, including but not limited to Facebook, Twitter, LinkedIn, and YouTube.
- Demonstrated ability to grow consumer loyalty and followers in the social media space.
- Demonstrated ability to implement initiatives independently with minimal supervision.
- Strong time management and organizational skills with sharp attention to details.
- Strong project management skills are a requirement.
- Ability to function in a fast-paced environment, juggling multiple projects and deadlines.
- Ability to plan, execute, and manage community and special events.
- Ability to work well with others using tact and diplomacy.
- Must be a team player.
- Ability to influence and coordinate efforts of other team members in support of marketing initiatives.
- Ability to always display a professional manner and maintain confidentiality.
- May be occasionally asked to work nights or weekends and represent the group at community events.
- Strong written and verbal communications skills are a must – with demonstrated ability to translate organizational needs into a concept and adapt writing style for specific audiences.
- Proficiency in AP writing style standards.
- Strong presentation skills, and ability to develop content and visuals for presentations.
- Knowledge of Communications and Public Relations procedures.
- Knowledge (intermediate to advanced) of the sales process.
- Strong interpersonal skills; demonstrated team player, consensus builder, and persuasive presenter who can work well with others using tact and diplomacy; consistently delivers a high level of customer service to internal customers.
- Ability to engage and interact with senior and/or executive leadership as well as physicians and directors.
- Proficient in Excel, Publisher, InDesign, and PowerPoint.
- Knowledge of patient database systems.
- Knowledge of telephone protocol.
- Organization and administrative skills with the ability to multi-task in a fast-paced environment.
- Foundational knowledge and skills to implement integrated marketing programs, including marketing planning; creative concepting and execution; corporate communications; traditional, digital, and social media; project management, event planning and execution; research analysis; and physician relations.
- Excellent quantitative and analytic skills.
- Ability to think critically about many aspects of a marketing project to ensure that needs and resources are met to ensure timely and quality implementation.
- Be able to assess risks associated with opportunities identified by market research, conduct market analysis and compile market data.
- Strong, positive interpersonal skills, with a proven track record and successful marketing and business growth endeavors required.
Qualifications
- Bachelor's Degree [Required]
Skills
- Marketing and Communications
- Microsoft Office (Outlook, Word, PowerPoint, Excel)
- Adobe Acrobat Pro
- Publisher, Visio, Photoshop, Illustrator, Adobe InDesign
- Social Media Sites (Facebook, Twitter, LinkedIn, YouTube)
- Event Planning and Management
- Data Entry and Reporting
- Project Management
- Customer Service
- Public Speaking
- Collaboration and Teamwork
- Communication Skills (written and verbal)
- Marketing Initiatives
- Marketing and Business Growth
- Market Research and Analysis
- Financial Management
- Database Systems
- Telecommunications
- Administrative Skills
- Integrated Marketing Programs
- Quantitative and Analytical Skills
- Market Risk Assessment
- Professionalism and Confidentiality
Benefits
Extensive benefits package including medical, dental, vision insurance, life insurance, disability insurance, paid time off, 403-B retirement plan, and more.
Pay
$49,718.59 - $92,468.74
Schedule
Full time, Day shift
Additional Information
N/A
Background Screening Requirement
Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.
Equal Opportunity Employer
AdventHealth is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.
Physical Requirements
View work requirements