Marketing Operations

About the role

Securitize is looking for a Marketing Operations Manager to own the systems, data, and processes that power our marketing function.

Responsibilities

• Marketing Technology & Stack Management

  • Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene.
  • Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack — ensuring clean, reliable data flow across systems.
  • Evaluate, implement, and maintain marketing technology tools; serve as the internal expert and point of contact for marketing platform questions.
  • Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping.

• Campaign Operations & Execution

  • Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking.
  • Support institutional, content, and events marketing teams with operational execution — ensuring every campaign is properly tracked, segmented, and measurable.
  • Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments.
  • Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices.

• Reporting, Analytics & Attribution

  • Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates.
  • Own marketing attribution modeling — working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey.
  • Deliver regular reporting to marketing leadership and cross-functional stakeholders on key performance metrics.
  • Identify gaps in data coverage and proactively implement solutions to improve measurement accuracy.

• Process & Enablement

  • Document and maintain standard operating procedures (SOPs) for core marketing ops workflows — campaign builds, QA checklists, launch processes, and reporting cadences.
  • Onboard marketing team members to tools and processes; serve as the internal trainer and resource for marketing platform usage.
  • Continuously identify and implement process improvements that increase speed, accuracy, and scale across the marketing function.

Required Qualifications

• 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company.
• Hands-on expertise with HubSpot (or comparable marketing automation platform such as Marketo or Pardot) — including workflows, lead scoring, forms, and reporting.
• Solid working knowledge of Salesforce CRM — comfortable with field mapping, lead/contact/opportunity objects, and campaign influence reporting.
• Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics.
• Experience building marketing dashboards in tools such as HubSpot, Salesforce, Looker, or similar.
• Detail-oriented and data-driven — you catch errors before they ship and trust numbers over gut instinct.
• Able to manage multiple concurrent projects independently in a fast-paced, fully remote environment.

Nice to Have

• Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers).
• Familiarity with ABM platforms such as Demandbase or 6sense.
• Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation.
• Working knowledge of SQL or BI tools for deeper data analysis.
• Prior experience in a regulated industry where compliance considerations affect marketing execution.