Marketing Operations

About the role

Base is looking for an excellent operator to help scale the systems behind our customer acquisition engine. This role is responsible for increasing the speed, intelligence, and effectiveness of how marketing operates. You will drive experimentation across lifecycle, referrals, customer engagement, and operational workflows, while building the systems, automation, and infrastructure that make that experimentation scalable.

Responsibilities

• Drive experimentation across lifecycle, referrals, onboarding, engagement, retention, and growth operations.
• Build systems, workflows, and automation that improve the speed and effectiveness of the Marketing team and broader Growth organization.
• Own and execute lifecycle marketing strategy across onboarding, activation, engagement, referrals, retention, and winback.
• Strategically improve Base’s referral program through experimentation, operational improvements, incentives, segmentation, messaging, and customer experience optimization.
• Identify opportunities to use AI and automation to improve workflows, decision-making, execution speed, and operational leverage across Growth.
• Build operational infrastructure that improves measurement, reporting, attribution, funnel visibility, and experimentation velocity.
• Partner closely with Growth, Product, Engineering, Data, Sales, and Support teams to improve systems and customer experiences across the funnel.
• Improve instrumentation, event tracking, operational visibility, and data quality across growth systems.

Requirements

You are highly execution-oriented and naturally default toward building, shipping, and improving systems. You’ve built workflows, operational systems, lifecycle programs, or experimentation frameworks that drove measurable business outcomes. Strong systems thinking: you instinctively identify bottlenecks, friction, and opportunities for operational leverage. Strong analytical ability and comfort working with data, funnels, attribution, experimentation, and customer behavior. Ability to operate independently and execute quickly in ambiguous, fast-moving environments. Technical fluency and curiosity. You are comfortable learning tools, implementing workflows, and working closely with technical teams. Strong judgment and a bias toward action. High ownership and accountability.

Preferred Skills

• Lifecycle marketing systems such as HubSpot, Braze, Customer.io, Iterable, or similar platforms.
• Building or scaling referral programs.
• AI workflows, operational automation, or internal tooling that improved execution or business performance.
• Strong analytics fluency, including SQL and product analytics platforms such as PostHog, Amplitude, or Mixpanel.
• Experience with experimentation frameworks, funnel analysis, segmentation, and attribution systems.
• Experience operating in high-growth startup environments.