Marketing Operations

Campaign Operations

Own end-to-end campaign ops: build, QA, and launch process for all email, web, events, webinar and paid campaigns
Maintain campaign taxonomy and UTM standards so every campaign is trackable, consistent, and mapped for standardized reporting
Manage the campaign calendar and be the accountable point of contact when launches slip or break
Monitor campaign performance post-launch and flag data quality issues (failed syncs, missing tracking etc.) before it makes its way to the reporting
Diagnose recurring campaign issues and fix the process, not just the instance
Build and own the audience segmentation in our databases so we can accurately target the right audiences
Help build out our AB testing framework so we’re always learning what works with our different audiences

Marketing Systems

Own the health of the marketing tech stack day-to-day: lead routing logic, list hygiene, integrations, dedupe rules
Support the lead flow process to ensure leads are picked up quickly by sales
Partner with RevOps on tracking intent signals aligned to revenue lifecycle stages and scoring
Lead integration testing and rollout when new tools are added to the stack and helping depreciate old tools
Build and maintain SOPs for all recurring ops workflows

Reporting & Analytics Support

Own recurring reporting cadence (campaign performance, list growth, funnel snapshots)
Run UTM/tracking audits and catch data integrity issues before they reach the Ops & Analytics Lead
Surface patterns in campaign/funnel data and bring recommendations, not just numbers, to planning conversations
Support attribution and modeling