Marketing Operations

Campaign Operations

You'll own the systems and processes that let the rest of the team move quickly without creating a mess: campaign QA that catches problems before launch, lead routing that doesn't slip through CRM gaps, and reporting that's built once instead of rebuilt for every campaign.

• Own end-to-end campaign ops: build, QA, and launch process for all email, web, events, webinar and paid campaigns
• Maintain campaign taxonomy and UTM standards so every campaign is trackable, consistent, and mapped for standardized reporting
• Manage the campaign calendar and be the accountable point of contact when launches slip or break
• Monitor campaign performance post-launch and flag data quality issues (failed syncs, missing tracking etc.) before it makes its way to the reporting
• Diagnose recurring campaign issues and fix the process, not just the instance
• Build and own the audience segmentation in our databases so we can accurately target the right audiences
• Help build out our AB testing framework so we’re always learning what works with our different audiences

Marketing Systems

Own the health of the marketing tech stack day-to-day: lead routing logic, list hygiene, integrations, dedupe rules

• Support the lead flow process to ensure leads are picked up quickly by sales
• Partner with RevOps on tracking intent signals aligned to revenue lifecycle stages and scoring
• Lead integration testing and rollout when new tools are added to the stack and helping depreciate old tools
• Build and maintain SOPs for all recurring ops workflows

Reporting & Analytics Support

Own recurring reporting cadence (campaign performance, list growth, funnel snapshots)

• Run UTM/tracking audits and catch data integrity issues before they reach the Ops & Analytics Lead
• Surface patterns in campaign/funnel data and bring recommendations, not just numbers, to planning conversations
• Support attribution and modeling

Who You Are

2–5 years in marketing operations or campaign ops at a B2B SaaS company, with at least a year managing systems or people

• Strong hands-on fluency with a marketing automation platform (HubSpot, Marketo, or similar) and CRM (Salesforce or similar)
• SQL or BI tool comfort (Hex, Looker, Tableau) — enough to self-serve, not build models from scratch
• You've owned a process end-to-end and made it better, not just run what was handed to you
• Comfortable pushing back on RevOps when something's off, not just executing tickets

Compensation & Benefits

Expected base salary range: $110,000–$170,000. Full comp includes base, equity, and benefits. Final offer and title depends on experience and location.