Marketing Manager, Multifamily Digital Marketing

Responsibilities

• Champion a hospitality-first approach to the customer journey, from first impression through lease renewal.
• Create and implement resident engagement initiatives that strengthen community culture and resident satisfaction.
• Develop and execute portfolio-wide social media strategies across various platforms.
• Create engaging content calendars showcasing community lifestyle, resident experiences, local partnerships, and team culture.
• Produce graphics, presentations, flyers, and marketing collateral using Canva.
• Stay current on social media trends, platform updates, and emerging digital best practices.
• Coach and support onsite teams in creating authentic, brand-aligned local content.
• Maintain consistent brand standards across all communities and marketing materials.
• Support website updates, marketing collateral, signage, email campaigns, and digital assets.
• Aid in new community launches, rebrands, and marketing initiatives.
• Evaluate emerging marketing technology, AI tools, and resident engagement platforms to identify innovative solutions.
• Partner closely with Operations, Regional Managers, and Community Managers to deliver consistent brand experiences.
• Provide marketing guidance and resources to onsite teams.
• Collaborate with photographers, designers, vendors, and community partners to execute marketing initiatives.
• Support training on branding, social media best practices, and customer experience standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred.
• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related industry.
• Strong knowledge of social media platforms, content creation, and digital engagement strategies.
• Experience using Canva to create marketing collateral and digital content.
• Working knowledge of Knock CRM and Yardi or comparable multifamily software.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities with exceptional attention to detail.
• Creative mindset with a passion for delivering exceptional customer experiences.
• Ability to manage multiple priorities in a fast-paced environment.
• Graphic design and visual storytelling.
• Photography and short-form video content creation.
• Brand management and marketing communications.
• Knowledge of reputation management platforms and customer engagement technology.