Digital Marketing Manager (Hybrid)

Role Overview

FT (Fasturtle) is a 25-year-old full-service digital marketing agency headquartered in Phoenix, AZ. The Digital Marketing Manager is a player-coach who ensures the team has clear direction, the right tools, and no excuse for underperformance.

Core Responsibilities

• Team Leadership — SEO Direction & Oversight

• Team Leadership — Paid Advertising Direction & Oversight

• Go High Level (GHL) — Platform Ownership

• Email Marketing Management

• AI Tools & Claude — Efficiency Leadership

Reporting & Visibility

• Reporting & Visibility

Required Qualifications

• 4+ years of digital marketing experience, agency environment strongly preferred

• Expert-level Go High Level (GHL) operator — automations, funnels, pipelines, CRM, sub-accounts. Non-negotiable.

• Proven track record of managing or directing SEO and paid media (Google Ads + Meta)

• Experience managing or leading a small team or function

• Demonstrated experience with email marketing: strategy, copy direction, segmentation, performance reporting

• Active, proficient user of Claude or comparable AI tools

• Strong communicator — written and verbal

• Self-directed and outcome-oriented

Preferred Qualifications

• GHL certification or documented advanced platform training

• Hands-on experience running Google Ads and/or Meta campaigns

• Familiarity with GA4, Google Search Console, Meta Ads Manager

• Familiarity with CallRail or similar call tracking platforms

• Exposure to Apollo.io, Smartlead, or other outbound/prospecting tools

• Microsoft 365 proficiency (Outlook, Teams, SharePoint)

What Success Looks Like (First 90 Days)

• Complete command of FT’s GHL environment with all workflows documented and gaps identified

• Established weekly review cadence with SEO Specialist and Paid Media Manager

• Delivered at least two email campaigns from brief to send with performance reported back to President

• Introduced at least one Claude-powered team workflow that measurably saves time

• Built a reporting structure so President always knows where things stand without asking

• Earned trust of delivery team as a resource who makes their work clearer, not harder

Compensation & Benefits

• Compensation: Competitive salary and bonus structure.

• Benefits (after 60-day Probationary Period):

• 80+ hours of paid time off accrued annually (+ eligibility for additional PTO through contests/awards)

• Group health insurance (effective within 60 days)

• Dental and Vision insurance (effective within 60 days)

• Annual Paid Holiday Break (12/25 – 1/2) in addition to PTO (after probation)