Marketing Manager, Digital & Integrations

Essential Functions And Responsibilities

• Provide strategic recommendations, compare product services, provide cost analysis, and vendors recommendations that align with the property’s business objectives.
• Optimize digital strategies and recommendations to support the Marketing Client Account Manager’s marketing plan for each property, continuously striving for excellence in a digital UX environment.
• Intake creative briefs from internal team members, working to identify campaign messages, target audiences, campaign calendars, content maps and execution plans, and executing on creative briefs in partnership with other marketing team members.
• Stays current on emerging digital and marketing strategies and tactics both inside and outside the multifamily industry and sets best practices and innovates with a test and learn mindset to drive our success.

Support

• Support requests from internal teams including but not limited to Marketing Client Account Managers, Client Services, and Customer Experience.
• Own the vendor relationships as it pertains to Yardi PMS, marketing technology services, websites, and other digital services, and serve as project lead on key initiatives including project plans, communication, and sustainable training.

Property Websites

• Proven experience with setup and management of websites across multiple CMS platforms including monitoring and optimizing performance.
• Own and execute conversion rate optimization (CRO) by leading website initiatives including landing pages and other lead generation tactics.
• Audit websites to ensure they meet brand standards and accurately portray the on-site experience while optimizing customer experience through a mobile-first approach.
• Improve search engine optimization (SEO) results for property websites by monitoring on- and off-page SEO elements including but not limited to site speed, 404 errors, meta data, keywords, and sitemap.xml.
• Own and manage any website compliance guidelines as it relates to local, state or federal laws.

Integrations

• Serve as the marketing SME for Yardi PMS, understanding the flow of information as it relates to websites and other various marketing technologies.
• Serve as the marketing SME for Bell Partners’ internal Innovations Committee with a lens on impact to the marketing team and business including capacity planning, internal and external communications, sustainable training, etc.
• Lead Bell Partners’ Cyber Security Audits with new vendors by collaborating with the IT team to ensure security and compliance of data.
• Ability to anticipate, identify, and troubleshoot integration issues with the IT, Customer Experience, and Enterprise Systems teams.

Reporting

• Curate, own and drive performance reports, analyze property data, and benchmarks and KPIs for Marketing Client Account Manager, Operations team and Ownership groups to support strategic recommendations to maintain the health and success of the property.
• Work with vendor partners to identify and set KPIs and benchmarks across the portfolio and managing vendors to those standards.

Corporate Support

• Corporate marketing and public relations initiatives through the corporate website for cross-functional departments including client services, HR, investor relations, and operations, through various mediums such as content, design, graphics, lead generation and UX.
• Ensure corporate website maintains accuracy by owning and leading regular content audits with cross-functional stakeholders.
• Improve search engine optimization (SEO) results for the corporate website by monitoring on- and off-page SEO elements including but not limited to site speed, 404 errors, meta data, keywords, and sitemap.xml.

About Bell Partners

Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference. Join Bell to be a difference maker. Apply today!

Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.