Manager, Marketing Technology & Integrations

About the role

Manager, Marketing Technology & Integrations

Location: Multiple Locations

Total Cash Range: $116,500.00 to $186,500.00

Responsibilities

• Manage environment strategy including sandbox vs. production configurations, user roles/permissions, authentication, IP/domain management, and security protocols.
• Maintain comprehensive platform documentation and communications including system architecture, configurations, data models, operational runbooks, change management processes, and scheduled maintenance & outages across environments.
• Serve as the escalation point for highly complex platform issues that Marketing Operations or other users cannot resolve independently, diving deep into system-level problems to diagnose root causes and implement solutions.
• Manage support operations for Salesforce Marketing Cloud, including submitting and managing support cases, ensuring teams are set up for success.
• Partner with Data Engineering and CRM teams to design and implement out of the box data flows between marketing systems, as well as custom external data solutions when required.
• Own technical decisions and design on data models, field mappings, event structures, and API usage; including extensions and payloads for campaign execution and orchestration.
• Monitor and centrally track technical issues and implement preventive measures.
• Help develop the end-to-end migration playbook to SFMC, including technical requirements, sequencing, and guardrails.
• Partner with Marketing Operations teams to sequence migrations, validate technical readiness, and manage deprecation of legacy systems.
• Implement and design scalable technical solutions and automation to reduce manual effort and improve operational efficiency across all teams.
• Own the evaluation, design, and proof-of-concept development for AI-enabled solutions. Partner with solutions and capability teams to lead expansion of technical solutions that support deeper team efficiency, ensuring alignment with enterprise architecture and security standards.
• Own the technical aspects of deliverability management including domain configuration, authentication setup, sending infrastructure, suppression mechanics, and technical risk remediation.
• Monitor and maintain platform health metrics including integration stability, platform failures, data sync performance, API usage, and system-level performance indicators, establishing communication and preventive action.

Qualifications

• 6+ years of experience in marketing technology with at least 4+ years as a hands-on Salesforce Marketing Cloud administrator in a B2B tech environment.
• Deep technical expertise in SFMC architecture including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.
• Strong experience with data integration technologies: APIs, SQL, AMPscript, SSJS, and data pipeline design including experience with data architecture concepts (normalization, many-to-many relationships, custom objects, event-driven data models, and data quality frameworks).
• Experience with AI/ML tools and automation frameworks; proven ability to build proof-of-concepts for AI agents or intelligent automation solutions and scale them to production; strong ability to evaluate AI use cases for technical feasibility and business value.
• Front-end development experience with HTML, CSS, and JavaScript is a plus, particularly for troubleshooting, maintaining, and working on email templates, landing pages, and dynamic content within SFMC.
• Proven problem-solver who thrives in ambiguity; highly organized with ability to manage multiple priorities and coordinate cross-functional projects effectively.