Manager, Marketing Technology

Key Responsibilities

• Develop, prioritize, and advocate for the marketing technology roadmap in partnership with Product and Engineering stakeholders
• Serve as the organization's primary Salesforce Marketing Cloud subject matter expert, providing strategic guidance, technical leadership, troubleshooting support, and hands-on execution when needed
• Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketing objectives and business goals
• Partner with Product and Engineering teams to prioritize marketing technology requirements and advocate for business needs
• Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency
• Establish scalable processes, governance frameworks, documentation standards, and operational best practices

Cross-Functional Leadership & Stakeholder Management

• Serve as the primary liaison between Marketing and Product, Engineering, Sales Operations, Legal, and other business teams
• Translate business requirements into technical specifications and technical concepts into actionable recommendations for non-technical audiences
• Facilitate collaboration across teams to support platform enhancements, integrations, and marketing capabilities
• Influence decisions and priorities through strong communication, problem-solving, and stakeholder management

Salesforce Marketing Cloud & Marketing Technology Operations

• Serve as the day-to-day owner and administrator of Salesforce Marketing Cloud and related marketing technologies
• Regularly work hands-on within Salesforce Marketing Cloud to build, review, troubleshoot, and optimize journeys, automations, audience segments, data extensions, and campaign workflows in partnership with team members
• Oversee platform configuration, user access, governance, quality assurance, troubleshooting, and system health
• Partner with Product and Engineering teams on platform integrations, data requirements, and more complex technical enhancements
• Establish and maintain operational processes that support reliability, scalability, compliance, and data quality
• Lead issue identification, troubleshooting, testing, and resolution efforts
• Develop standards and best practices for journey design, segmentation, testing, deployment, and platform usage

Team Leadership & Development

• Provide hands-on coaching and technical leadership to SFMC users, including guidance on journey design, audience segmentation, automation setup, data extension usage, QA, troubleshooting, and platform best practices
• Manage a team of marketing technology professionals responsible for platform administration, campaign support, journey execution, troubleshooting, quality assurance, and optimization
• Foster a culture of collaboration, innovation, accountability, and continuous improvement
• Establish team operating procedures, quality standards, and performance expectations

Data, Analytics & Customer Experience

• Partner with Marketing Analytics, Sales Operations, Product and Engineering teams to improve audience targeting, personalization and customer experiences
• Leverage reporting, performance metrics, and insights to identify optimization opportunities
• Recommend and implement improvements that increase engagement, conversion, operational efficiency, and customer experience outcomes

Change Management & Enablement

• Develop documentation, governance processes, training materials, and enablement resources
• Communicate technology updates, roadmap initiatives, best practices, and platform enhancements to stakeholders