Digital Marketing Manager (m/f/d)

Overview

Loxone is expanding its US operations and seeks a strategic marketer to drive digital growth. The ideal candidate will lead both content strategy and performance marketing, scaling paid programs across various channels to acquire partners and customers.

Responsibilities

• Own content strategy and performance marketing for the US market – build a strong organic foundation while scaling paid programs across search, social, display, and affiliate channels.

• Lead and execute: set direction with the Head of Marketing and ensure quality, performance, and on-time delivery across all channels.

• Own and evolve the editorial calendar with a consistent production cadence that supports both short-term campaigns and long-term organic growth.

• Run social and email channels end-to-end, building integrated programs that align paid and organic efforts into a unified brand experience with measurable engagement.

• Own forecasting and performance reporting across all digital channels.

• Translate data into clear insights, business context, and recommended next steps for leadership.

• Identify emerging platforms, content formats, and growth opportunities to expand reach across both traditional and AI-powered search landscapes.

• Mentor and level up team members locally and internationally alongside the Head of Marketing, building capability in both SEO and performance marketing disciplines.

Requirements

• 5+ years of digital marketing experience in a fast-paced environment, with hands-on ownership across both content and performance disciplines.

• Hands-on content creation experience is essential.

• Solid working knowledge of paid media: Organic/SEO, paid search (Google/Bing Ads), paid social (Meta, LinkedIn, TikTok), display, PR, and affiliate or partnership channels.

• Strong SEO fundamentals: ability to troubleshoot SEO issues and build content strategies that win organic search share across traditional and AI-powered search.

• Hands-on email marketing experience – planning, executing, and aligning messaging across paid and organic channels for a seamless audience experience.

• Data-driven decision-making with working fluency in GA4, Google Search Console, Google Ads, Meta Ads Manager, SEMrush, and CRM platforms.

• Strong grasp of A/B testing, CRO, audience segmentation, and growth experimentation – applied to both content and paid channels.

• Hands-on with AI and automation tools to drive campaign efficiency, content production, and reporting workflows.

• Excellent written communication and editorial instinct – you can produce and evaluate compelling content across formats.

• Demonstrated ability to manage budgets responsibly, forecast spend, and communicate trade-offs clearly to stakeholders.

• Track record of owning channel metrics end-to-end: setting KPI targets, building reporting rhythms, and connecting marketing activity to business outcomes.

• Congfident collaborator who builds alignment across Creative, Product, Business Development, and Partner Coaching teams.

• Genuine curiosity about smart building technology, architecture, or design.