Digital Marketing Manager (Hybrid)

Primary Duties & Responsibilities

• Oversight of existing digital marketing campaigns.
• Business development to identify and scale new advertising partners and opportunities.
• End-to-end project management.
• Planning and execution of new digital marketing campaigns under the direction of upper management.
• Facilitation of A/B tests across all digital channels and websites.
• Reporting on campaign performance and providing executive-level summaries.
• Allocation of responsibilities and directing junior members of the marketing team as needed to execute the high-level strategy of the management team.
• Analysis of KPIs and making recommendations to improve performance.
• Brand monitoring and competitive intelligence.
• Management of media relationships.
• Research and testing of new types of media.
• Investigation of new self-service digital advertising platforms and becoming an authority on their capabilities.
• Education and mentorship of direct reports and junior members of the marketing team.
• Maintenance and further development of internal processes for digital asset management and other areas of compliance, including Cloudinary (DAM solution) organization & utilization and project managing ad creation/approvals with compliance.

Requirements

• High school diploma or equivalent; Bachelor’s degree preferred.
• 8+ years’ digital advertising experience.
• Minimum 2-3 years’ experience in a manager role or a senior digital marketing position.
• Comprehensive understanding of Google & Bing Paid Search advertising strategy & marketing best practices.
• Must have experience managing large advertising budgets for direct response campaigns (eg not Branding).
• Strong familiarity with campaign creation & reporting in self-serve digital advertising platforms (e.g. Google Ads, Microsoft Ads, Meta Ads, Taboola Ads etc.).
• Firm grasp of performance metrics and KPIs across most/all digital channels.
• Experience working with large datasets and using 3rd party analytics tools, such as Google Analytics.
• Proficiency in building reports in Microsoft Excel (Tableau also acceptable).
• Proficiency in Microsoft Word & Outlook.
• Strong communication, project management, and leadership skills.
• Ability to prioritize, multitask, and handle pressure and shifting deadlines.
• Web-savvy and ability to teach themselves new technology.
• History of Programmatic buying/ DSPs is a plus, but not required.

Qualifications

• Reliable and predictable attendance of your assigned shift.
• Ability to work full time and/or part time based on the position specifications.

Skills

• Google & Bing Paid Search advertising strategy & marketing best practices.
• Self-serve digital advertising platforms (e.g. Google Ads, Microsoft Ads, Meta Ads, Taboola Ads etc.).
• Performance metrics and KPIs across most/all digital channels.
• Building reports in Microsoft Excel (Tableau also acceptable).
• Microsoft Word & Outlook proficiency.
• Communication, project management, and leadership skills.
• Ability to prioritize, multitask, and handle pressure and shifting deadlines.
• Web-savvy and ability to teach themselves new technology.
• Programmatic buying/ DSPs.

Benefits

• Competitive compensation designed to reflect your expertise and contribution.
• Comprehensive health, dental, and vision insurance plans.
• Robust life insurance benefits and retirement plans, including company-matched 401k and pension plan.
• Paid holidays and time off to support a healthy work-life balance.
• Parental leave to help our employees welcome their new additions.
• Subsidized all-in-one subscriptions to support your fitness, mindfulness, nutrition, and sleep goals.
• Company-paid counseling for assistance with mental health, stress management, and work-life balance.
• Continued education reimbursement eligibility and company-paid FLMI and ICA courses to grow your career.
• Discounted Texas Rangers tickets for a proud visit to Globe Life Field.