Marketing Manager Lead - Inbound Channels & Personalization

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the job posting. We need to extract: - About the role: The introductory paragraph(s) describing mission, etc. Probably "Why USAA?" and "The Opportunity". We'll combine into About the role. - Responsibilities: The "What You'll Do" bullet points (list). Those are responsibilities. - Requirements: The "What You Have" bullet points (list). Those are requirements. - Qualifications: maybe "What Sets You Apart" could be qualifications or skills. Could treat as Skills or Qualifications. The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections to include based on content. We have: - About the role: Yes. - Responsibilities: Yes (What You'll Do). - Requirements: Yes (What You Have). - Qualifications: Could be "What Sets You Apart" (preferred qualifications). Could also be considered Skills. But we have both Qualifications and Skills headings possible. We could put "What Sets You Apart" under Qualifications (preferred qualifications) or Skills. Since we have both headings available, we could split: Qualifications = "What You Have" (minimum qualifications) and Skills = "What Sets You Apart" (preferred skills). But we already used Requirements for "What You Have". Actually "What You Have" includes education, years experience, etc. That's more like Requirements. So we could treat Requirements = "What You Have". Then Qualifications = maybe "What Sets You Apart" (preferred qualifications). Skills maybe not needed if we already have Qualifications. But we could still include Skills if there is specific skill list. "What Sets You Apart" includes many skill/experience items. Could be considered Skills. However we need to avoid duplicate content. Let's decide: - About the role: intro. - Responsibilities: "What You'll Do". - Requirements: "What You Have". - Qualifications: "What Sets You Apart" (preferred qualifications). - Benefits: The Benefits paragraph. - Pay: Compensation range paragraph. - Schedule: The flexible work environment requiring office 4 days per week, location list, relocation assistance not available. That's schedule info. We should not include sections with filler like "commensurate with experience". Not present. We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: EEO, application instructions, etc. At end there is EEO statement, "Applications for this position are accepted..." etc. Also "USAA does not provide visa sponsorship..." that's maybe relevant? It's about visa sponsorship, could be considered a note but not a section heading. Might be considered minor metadata; we could fold into a short p or drop. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." The visa sponsorship note is minor metadata; we could include as a short p under maybe Pay or something, but better to drop? It's substantive? It's a condition; maybe we keep as a short p under Pay or as its own note? The instruction says fold minor metadata into a short p or drop it. So we can include a short p after Pay maybe. Also "Relocation assistance is not available for this position." That's also minor metadata; could be under Schedule or as its own p. We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to keep the location list, office days, etc. We must not include application instructions like "Applications for this position are accepted on an ongoing basis..." etc. That's boilerplate; drop. EEO statement drop. Now produce HTML fragment. Structure:

About the role

... (combined intro)

Responsibilities

• ...
...

Requirements

• ...
...

Qualifications

• ...
...

Benefits

...

Pay

...

Schedule

...

Potential extra p for visa sponsorship/relocation note? Could fold into Schedule p. Let's extract exact text. Intro: "Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs. The Opportunity We are seeking a highly strategic and data-driven marketer to own Property & Casualty (P&C) Marketing's inbound channel strategy. This individual will lead the development, execution, optimization, and expansion of personalized digital experiences across owned channels, including USAA.com, mobile app experiences, digital placements, onboarding experiences, and future inbound touchpoints. This role will be responsible for leveraging Next Best Experience (NBE), Next Best Action (NBA), personalization, and decisioning capabilities to deliver member-centric experiences that improve engagement, product acquisition, retention, digital adoption, and member satisfaction. The role will serve as the primary marketing stakeholder for inbound channel experiences and partner closely across Marketing, Member Value, Digital Product, Analytics, MarTech, IT, and business teams to identify, prioritize, launch, and optimize experiences." We need to keep that as prose. Could split into two paragraphs but one p is fine. Now Responsibilities: The "What You'll Do" section includes bullet points (though not explicitly bullet but lines). Let's capture each line: - Inbound Channel Strategy & Ownership Own and evolve the P&C inbound channel marketing strategy across authenticated and unauthenticated digital properties. Develop a multi-year roadmap to expand marketing opportunities across existing and emerging inbound placements. Identify opportunities to improve member engagement, cross-sell, retention, onboarding, servicing, and policyholder value through personalized experiences. Define channel goals, KPIs, success metrics, and optimization priorities. - Personalization, NBE & Decisioning Lead P&C marketing's utilization of NBE/NBA and personalization capabilities to deliver relevant member experiences. Partner with Member Value and Compass teams to develop audience strategies, triggers, decisioning logic, content frameworks, and experience prioritization. Influence prioritization of experiences across products, servicing, advice, and member moments. Expand personalization strategies through audience intelligence, behavioral triggers, propensity models, and contextual decisioning. - Testing & Experimentation Lead A/B testing and test-and-learn programs across experiences, placements, audiences, content, and offers. Establish experimentation roadmaps focused on incrementality and measurement. Partner with Analytics to build robust testing methodologies and statistically valid readouts. Translate learnings into actionable channel and experience improvements. - Performance & Analytics Own experience performance reporting and optimization plans. Analyze engagement, conversion, product acquisition, retention, and member value outcomes. Develop hypotheses based on member behavior, channel performance, and business opportunities. Create executive-level recommendations and business cases supported by data. We need to turn each bullet into

. Could combine sub-bullets? The instruction: Use

• for any list of duties/requirements/benefits. So each line that is a duty should be an
• . The headings like "Inbound Channel Strategy & Ownership" are section headings within responsibilities; but we are not to create extra headings inside the list? We could treat them as
• as well, but they are not duties but categories. However we could keep them as
• with bold? But we cannot add formatting besides HTML. Could we embed inside
• ? The instruction didn't forbid other tags inside
• . It only said use
  • for any list. So we can include for the category headings. That would preserve the info. Thus each bullet line: e.g., "
  • Inbound Channel Strategy & Ownership Own and evolve the P&C inbound channel marketing strategy across authenticated and unauthenticated digital properties.
  " etc. But there are multiple sentences under each category; we could combine them into one
  • with multiple sentences. That's okay. Let's extract each category block and combine its sentences. Category 1: Inbound Channel Strategy & Ownership Sentences: Own and evolve the P&C inbound channel marketing strategy across authenticated and unauthenticated digital properties. Develop a multi-year roadmap to expand marketing opportunities across existing and emerging inbound placements. Identify opportunities to improve member engagement, cross-sell, retention, onboarding, servicing, and policyholder value through personalized experiences. Define channel goals, KPIs, success metrics, and optimization priorities. We can combine into one
  • with those sentences separated by space. Category 2: Personalization, NBE & Decisioning Sentences: Lead P&C marketing's utilization of NBE/NBA and personalization capabilities to deliver relevant member experiences. Partner with Member Value and Compass teams to develop audience strategies, triggers, decisioning logic, content frameworks, and experience prioritization. Influence prioritization of experiences across products, servicing, advice, and member moments. Expand personalization strategies through audience intelligence, behavioral triggers, propensity models, and contextual decisioning. Category 3: Testing & Experimentation Sentences: Lead A/B testing and test-and-learn programs across experiences, placements, audiences, content, and offers. Establish experimentation roadmaps focused on incrementality and measurement. Partner with Analytics to build robust testing methodologies and statistically valid readouts. Translate learnings into actionable channel and experience improvements. Category 4: Performance & Analytics Sentences: Own experience performance reporting and optimization plans. Analyze engagement, conversion, product acquisition, retention, and member value outcomes. Develop hypotheses based on member behavior, channel performance, and business opportunities. Create executive-level recommendations and business cases supported by data. Now Requirements: "What You Have" bullet points (though not bullet). Let's extract: - Bachelor's degree; OR 4 years of relevant education and/or experience. - 8 or more years of relevant business support and / or general analysis experience. - Demonstrated leadership experience. - Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access. - Subject-matter-expert knowledge of relevant industry data sources. We'll make each a
  • . Qualifications: "What Sets You Apart" bullet points (list). Extract each line: - Insurance, financial services, banking, fintech, or highly regulated industry experience. - Experience with Salesforce Personalization, Pega, or similar personalization platforms. - Knowledge of customer data platforms (CDPs), audience management, or identity resolution. - Familiarity with lifecycle marketing and onboarding journeys. - Experience working with mobile app and website optimization programs. - Understanding of member/customer segmentation frameworks. - Exposure to AI-driven marketing decisioning and predictive modeling. - Experience owning personalization or next best experience strategies. - Successfully scaled personalization programs across multiple channels and customer journeys. - Experience connecting personalization to member lifetime value and business outcomes. - Proven success optimizing placement strategy, content strategy, and digital experience performance. - Experience driving measurable lifts in engagement, conversion, acquisition, or retention through digital experience improvements. - Experience launching new placement zones, experience inventories, or content ecosystems. Make each
  • . Benefits: paragraph: "At USAA our employees enjoy best-in-class benefits to support their physical, financial, and