Marketing Manager Lead - Inbound Channels & Personalization

About the role

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

Responsibilities

• Own and evolve the P&C inbound channel marketing strategy across authenticated and unauthenticated digital properties.
• Develop a multi-year roadmap to expand marketing opportunities across existing and emerging inbound placements.
• Identify opportunities to improve member engagement, cross-sell, retention, onboarding, servicing, and policyholder value through personalized experiences.
• Define channel goals, KPIs, success metrics, and optimization priorities.
• Lead P&C marketing's utilization of NBE/NBA and personalization capabilities to deliver relevant member experiences.
• Partner with Member Value and Compass teams to develop audience strategies, triggers, decisioning logic, content frameworks, and experience prioritization.
• Influence prioritization of experiences across products, servicing, advice, and member moments.
• Expand personalization strategies through audience intelligence, behavioral triggers, propensity models, and contextual decisioning.
• Lead A/B testing and test-and-learn programs across experiences, placements, audiences, content, and offers.
• Establish experimentation roadmaps focused on incrementality and measurement.
• Partner with Analytics to build robust testing methodologies and statistically valid readouts.
• Translate learnings into actionable channel and experience improvements.
• Own experience performance reporting and optimization plans.
• Analyze engagement, conversion, product acquisition, retention, and member value outcomes.
• Develop hypotheses based on member behavior, channel performance, and business opportunities.
• Create executive-level recommendations and business cases supported by data.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of relevant business support and/or general analysis experience.
• Demonstrated leadership experience.
• Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Subject-matter-expert knowledge of relevant industry data sources.
• USAA does not provide visa sponsorship for this role; candidates requiring immigration support (e.g., H-1