Channel Marketing Manager

Building Material Distributors Inc. (BMD) is a leading distributor in the building materials industry, dedicated to providing high-quality products and exceptional service to our extensive dealer network. Located in Galt, California, BMD operates as an employee-owned organization committed to fostering a collaborative and values-driven culture. Our diverse portfolio includes a range of manufacturing brands and distribution channels that serve the construction, remodeling, and building sectors. With a focus on innovation, integrity, and long-term relationships, BMD strives to be a trusted partner for our customers and a great place to work for our employees.

About the role

We are seeking a Channel Marketing Manager to join our team and play a pivotal role in driving growth across our distribution and manufacturing channels. This strategic position involves developing and executing marketing initiatives that enhance brand visibility, generate demand, and support sales efforts. The Channel Marketing Manager will serve as a key liaison between sales, marketing, and product teams, translating strategic objectives into actionable campaigns and programs. This role offers a unique opportunity to influence the company's growth trajectory, engage with dealer partners, and lead go-to-market strategies for new products. The ideal candidate will possess a strong understanding of B2B channel marketing, with the ability to balance strategic planning and tactical execution, ultimately contributing to the long-term success of BMD's brands and business lines.

Responsibilities

• Develop and execute channel marketing strategies aligned with company goals for 1 Step and manufacturing brands
• Create integrated marketing campaigns to drive demand and increase brand engagement
• Design and manage dealer programs aimed at customer acquisition, retention, and expansion
• Develop sales enablement tools and resources to enhance sales team effectiveness and conversion rates
• Organize and oversee customer events to foster relationships and strengthen brand loyalty
• Lead go-to-market planning and execution for new product launches
• Collaborate with sales, product, and creative teams to ensure cohesive messaging and campaign execution
• Analyze campaign performance metrics and adjust strategies to optimize results
• Maintain industry knowledge to identify emerging trends and opportunities
• Support the development of marketing collateral and content tailored to dealer and customer needs

Qualifications

• Proven experience in B2B channel or partner marketing
• Understanding of dealer and distribution environments
• Strong strategic and tactical planning skills
• Excellent cross-functional collaboration abilities
• Data-driven mindset with a focus on measurable outcomes
• Experience with integrated marketing campaigns and demand generation
• Ability to develop and implement dealer programs to support acquisition, retention, and growth
• Experience in sales enablement and customer engagement initiatives
• Strong communication and presentation skills
• Bachelor’s degree in Marketing, Business Administration, or related field

Benefits

• Ownership mindset through participation in an Employee Stock Ownership Plan (ESOP)
• Inclusive, values-driven culture emphasizing integrity, collaboration, and long-term relationships
• Opportunities for career advancement within a growing organization with multiple brands
• Exposure to senior leadership and cross-functional teams for professional development
• Impactful role with direct influence on revenue, customer experience, and brand growth
• Flexible remote work arrangement, preferably within the Midwest region
• Travel opportunities as needed for meetings, events, and campaigns