Channel Marketing Manager
About the role
This is an in-person position based out of our offices in Oklahoma City, OK. The Manager, Channel Marketing is a strategic and hands-on commercial marketing leader who partners closely with the Senior Director, Channel Marketing to translate channel, customer, and sales priorities into scalable programs. This role manages assigned strategic partner relationships and translates channel priorities into scalable sales tools, commercialization toolkits, campaigns, merchandising solutions, and customer-facing programs. The ideal candidate brings strong communication, project management, competitive insight, and graphic design skills, along with the flexibility to build systems in a developing function.
CFS Brands Headquarters located in Oklahoma City, Oklahoma, CFS BRANDS is a market-leading designer, manufacturer and distributor of commercial foodservice, healthcare, and industrial hygiene products. CFS BRANDS has maintained its industry-leading position and consistent growth with a strong focus on customer support and satisfaction, product variety and availability, and a unique ability to be a “one-stop shop” solution for a wide range of organizations. CFS BRANDS enjoys this competitive market advantage through its extensive network of brands and global manufacturing and distribution facilities. CFS BRANDS’s core products include dinnerware, drinkware, professional cookware, industrial hygiene products brushes and cleaning tools, dispensing systems, and healthcare meal service equipment. These products are provided through major distributors customers across the country. CFS BRANDS became a portfolio company of The Jordan Company (“TJC”), a private equity firm, in 2018. More information on CFS BRANDS can be found at www.cfsbrands.com .
Responsibilities
- Channel Strategy & Planning: Lead the development and execution of quarterly and annual channel marketing plans, customer and channel segmentation, partner programs, and scalable resources aligned to CFS Brands Business Goals. Develop, refine execute, and measure Integrated Channel Programs. Monitor market, customer, channel, and competitive trends and translate insights into actionable recommendations.
- Dealer / Distributor Marketing – Development & Execution: Own day-to-day marketing relationships with assigned distributors, dealers, eCommerce partners, rep groups, and sales contacts. Identify and develop opportunities